Crisis Communications
Reputation Management: $300 To $10M A Year
DIY tools ~$400/mo. Managed programs $1,500–$10K. Status Labs $2,500–$50K. Terakeet up to $10M a year. ORM market $6.9B in 2025, doubling by 2030.
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PR Firms & Communications Agencies
How to Find a Great Public Relations Firm in 2026
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
Social Media
How PR Teams Use Facebook in 2026
How PR teams actually use Facebook in 2026: Pages, Groups, Advantage+, crisis response, and where Meta AI fits in.
Marketing
Manchester United: Inside the Brand Under INEOS
Manchester United: Branding & Marketing Strategies.
Ask The Experts
Great Wine and Spirits PR Campaigns: A Deep Dive into Successful Strategies
Public relations in the wine and spirits industry is a nuanced field, where storytelling, brand heritage, and consumer engagement play crucial roles.
Financial Services
Boca Raton: Where the Money Moved
Boca Raton is no longer a beach town with a country club reputation. It is the anchor of the South Florida wealth corridor, the city where the money moved. Inside the post-pandemic Boca PR market.
AI Visibility
Overstock Digital Marketing and PR Strategy
Overstock, a major online retailer specializing in home goods, furniture, and decor, operates in a competitive digital marketplace.
Education & EdTech
Which Universities Teach GEO? The AI Search Education Gap at 50 Schools
USC Annenberg, Northwestern Medill, Wharton, and Harvard DCE are teaching GEO. Stanford GSB, MIT Sloan, and 40+ other programs are not. The most current map of who has moved, who hasn't, and what the curriculum should contain.
PR Firms & Communications Agencies
Braithwaite Communications: Philadelphia PR Firm, Now Part of Arketi Group
Braithwaite Communications, the Philadelphia storytelling-driven PR and marketing agency founded 1998 by Hugh and Carolyn Braithwaite, was acquired by Atlanta-based Arketi Group in May 2026. President Jason Rocker leads the firm following founder Hugh Braithwaite's death.
Corporate Communications
SPAC Communications in 2026: The Four Phases, Five Principles
SPAC communications discipline in 2026 — the four phases (SPAC IPO, target identification, PIPE/proxy, post-de-SPAC operating) and the five operating principles. The 2020-2021 cycle and the smaller, more selective environment that has emerged since. DraftKings, Lucid Motors, Opendoor, SoFi, Grab.
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