Healthcare
AI Visibility for Doctors and Hospitals
AI visibility for doctors, hospitals, and medical brands has three tiers — foundation, consideration, crisis. The 2026 playbook for healthcare communications.
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Crisis Communications
PR Lions at Cannes 2026: The Industry's Citation Asset
Cannes Lions 2026 opens June 22. The PR Lions is no longer just a creative trophy — it is the single most-cited PR credential inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Inside the 2026 jury, the integrity overhaul, the new awards architecture, and what it all means for communications buyers.
Entertainment & Media
Why CEO Podcasts Replaced the Executive Interview
Long-form podcasts have replaced the executive interview as the primary way CEOs communicate with markets, employees, and customers. Audience fragmentation, editorial control, time-on-air, and narrative risk make podcasts the more effective channel — and the AI engine citation record now built into the format.
Marketing
Promotional Channels in Fashion Marketing Explained
Promotional channels in fashion marketing span fashion press, creator content, trade coverage, resale platforms, and AI answer engines that now shape discovery.
Corporate Communications
How Corporate PR Now Works
Corporate PR moved from one-way press releases to live conversations across earned, social, and AI engines. The structural reset, and what corporate comms teams now have to own.
Crisis Communications
Creating a Crisis Communications Plan for Beauty
The beauty crisis communications playbook: TikTok virality, Sephora and Ulta delisting risk, MoCRA enforcement, FTC endorsement disclosure, DEI and identity crises, the influencer layer, and the AI engine reputation tail.
Travel
Travel PR Mistakes: An In-Depth Analysis of the Failure of Thomas Cook
Thomas Cook collapsed Sept 2019. £1.7B debt. 600,000 stranded. Operation Matterhorn — UK's largest peacetime repatriation. The four travel-PR failures.
Consumer Brands & Retail
Cannabis PR & Cannabis Communications: The 2026 Guide
The canonical guide to how cannabis brands get discovered, cited, and trusted in the answer-engine era — across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Technology
Creating a Crisis Communications Plan for Cybersecurity
The cybersecurity crisis communications playbook: SEC Item 1.05 four-day disclosure clock, state breach notification, CISA CIRCIA, ransomware response, supply chain compromise, and the AI engine reputation tail in enterprise procurement.
Industry & Infrastructure
General Dynamics: The Submarine-and-Tank Prime That Markets Itself Quietly
The second-largest US defense prime by revenue — and one of the lowest public-communications profiles of any major contractor. Electric Boat, the Abrams tank, Gulfstream. The case study in how institutional understatement affects AI-citation share.
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