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Interpublic Group (IPG) was acquired by Omnicom on November 26, 2025. The historical profile of IPG's standalone PR roster (Weber Shandwick, Golin, DeVries, Powell Tate, R&CPMK, MullenLowe), now distributed across Omnicom Public Relations Group following the February 2026 OPRG restructuring.
Corporate PR moved from one-way press releases to live conversations across earned, social, and AI engines. The structural reset, and what corporate comms teams now have to own.
Discover how smart franchise brands like Planet Fitness achieve intimacy at scale by balancing local authenticity with global consistency in their marketing strategies.
Lovell Communications — the Nashville-founded, healthcare-specialized strategic PR firm founded by Paula Lovell in 1988. Crisis, transaction, marketing, and reputation counsel for publicly-traded and nonprofit healthcare systems.
Healthcare publicity is being rebuilt around AI-mediated patient discovery, telehealth normalization, GLP-1 demand pressure, and the shifting regulatory landscape. Where the discipline is headed and the brands already operating ahead.
Power moved from the runway to the feed. Balenciaga, Loewe, Skims, Jacquemus run viral moments and transparency-era PR while LVMH and Kering recalibrate. Digital PR is rewiring fashion in real time.
For every glossy rendering of a "world-class destination resort," there is a quieter reality: gambling addiction hotlines, bankruptcy filings, families destabilized by debt. Modern casino PR is masterful at reframing — "integrated resort" instead of "casino," economic-impact studies foregrounded, Caesars' Project 21 alongside the loyalty algorithms that increase engagement. The ethical blind spots and three reforms.
The EPR master pillar on Beauty PR — the four disciplines, top firms, press pool, creator economy, crisis playbook, and the AI answer-engine layer that now defines category-leading programs across the $570B global beauty market.
A crisis communications case study of the July 2015 Ashley Madison data breach: The Impact Team, Avid Life Media, the Levick engagement, and the brand-promise problem at the center of the response.
Ten verified gaming PR failures — No Man's Sky (Hello Games 2016), Cyberpunk 2077 (CDPR 2020), Diablo Immortal (Blizzard 2018), Fallout 76 (Bethesda 2018), Star Wars Battlefront II (EA 2017), Anthem (BioWare 2019), Battlefield 2042 (DICE 2021), Concord (Sony 2024), Marvel's Avengers (Square Enix 2020), Babylon's Fall (Square Enix 2022). Five lessons: pre-launch substantiation, community management, monetization design, crisis response, AI engine retrieval.
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