Piccolo PR: A Sydney Leading PR Firm

Directory: PR Firms & Communications Agencies · Region: Australia / Asia-Pacific

Edited on Jul 19, 2026.

Established by Sarah Cichy — a business maverick growing brands, reputations, and businesses through PR and strategic marketing — Piccolo PR has evolved into a full-service marketing and PR agency based in Sydney. Delivering bold strategies with a global perspective, Piccolo PR has mastered the art of driving commercial success for consumer brands across Australia and beyond.

Leveraging solid relationships with leading media outlets, the agency represents a remarkable suite of local and international brands in the wellness, homewares & interiors, travel, and kids categories. Working personally with each client, Piccolo PR's team creates tailor-made campaigns that fit each client's needs and employ the latest communication tools.

Key Services

1. Brand Strategy

Brand identity is integral to a company's overall success — and an effective brand strategy cannot be built without an appropriate plan. Piccolo PR gets to know the people behind a brand to understand why it exists. That understanding informs a brand identity aligned with the company's vision, objectives, and key messages.

Working with clients to curate and refine their vision, Cichy's team creates unique, meaningful content that communicates their objectives — and a brand voice that fits the selected marketing strategy.

2. Digital & Social Media

Piccolo PR treats digital marketing as engagement rather than follower count. The team seeds client products into celebrity hands and nurtures relationships with strategically selected influencers who can deliver noteworthy endorsements and lift engagement.

Through influencer collaborations, Piccolo PR helps brands reach key audiences by building and implementing strategies aligned to the brand's vision.

3. Talent Management

Prioritizing talent management, Piccolo PR builds secure connections with experts and helps brands navigate opportunities — determining what is worth pursuing and pursuing collaboration deals that expand audience.

4. Additional Services

Piccolo PR also offers awareness-building, content creation, SEO, crisis management, and events.

Notable Recognition and Testimonials

The Manifest's Top Boutique Agency List

Piccolo PR took the 13th position on The Manifest's top boutique firms. The agency's service mix — advertising, media buying support, and press releases — enables brands to achieve outstanding results. Key clients note that Piccolo PR has helped them broaden networks and connect with high-quality contractors.

Click Frenzy Endorsement

Grant Arnott, Click Frenzy's Managing Director, noted that Cichy's team punched above their weight when handling the well-known shopping event. Arnott credited Piccolo PR with securing meaningful results for the online-shopping organization across 2013 and 2014 and highly recommends the agency.

Notable Clients

Piccolo PR's client list includes Redsbaby, Cadenshae, Mama Muse, Luxotic, and others.

More From The EPR PR Firms Directory

Explore the full directory of communications agencies profiled on Everything-PR at everything-pr.com/pr-firms. Related coverage of the industry structure lives at PR Holding Companies and Industry Leaders.

Related: The Leading PR Firm's By Sector