Piccolo PR: Sydney Homewares and Lifestyle PR Agency

Originally published December 2020. Updated October 14, 2026.

What is Piccolo PR?

Piccolo PR is a Sydney consumer PR and marketing agency founded around 2013 by Sarah Cichy. It built its reputation in homewares, interiors and children's brands, and in 2017 rebranded to offer integrated services including digital marketing, influencer management and social media.

Who founded and leads Piccolo PR?

Sarah Cichy founded and directs Piccolo PR, according to B&T and SmartCompany. She told SmartCompany she spent about ten years in PR and communications, including at Tourism Australia and Mercedes Benz, before starting the agency, and that running it alone can be lonely. In the 2017 rebrand announcement she said the agency had evolved beyond its initial competencies and heard clients asking for integrated solutions.

What does Piccolo PR do?

B&T's 2017 report says the rebrand added digital marketing, advertising, influencer management, social media, personal representation and traditional PR, and that the new logo is meant to mean small and strong. A Mumbrella listing describes bespoke lifestyle campaigns for homewares, beauty, food and wine, travel, and art and culture. EPR's consumer brands and influencer marketing sections cover the disciplines, and the Australia PR firms list covers its market.

Which clients has Piccolo PR worked with?

EPR's earlier profile named Redsbaby, Cadenshae, Mama Muse, Luxotic and Click Frenzy, and quoted Click Frenzy's managing director about 2013 and 2014 work. No independent source for those names was found, so they are listed as unverified.

What recognition has Piccolo PR received?

EPR's earlier profile said The Manifest ranked it 13th among boutique firms, which could not be confirmed, and no other awards could be verified. B&T and SmartCompany have profiled Cichy.

How does Piccolo PR compare with other firms in Australia?

Piccolo is a small Sydney lifestyle boutique, so EPR's Australia PR firms list and the PR agency profiles directory are the best comparison points. Another Australian profile is Adoni Media.

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Related: PR agency profiles, Australia PR firms, Consumer brands PR, Influencer marketing