Insights & Strategy
Do It Yourself PR Pitfalls To Avoid
When you want to achieve a measured, effective, and consistent public relations campaign, the best option is to hire a PR professional.
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Results for “Crisis PR”
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Insights & Strategy
Brand Putin: The Anatomy of a Manufactured Strongman
Vladimir Putin's strongman image is one of the most deliberately engineered personal brands of the 21st century. The 25-year construction — and the post-2022 erosion — examined through the lens of brand architecture.
Insights & Strategy
How Duolingo's Owl Turned Social Media Into PR Infrastructure
Duolingo's green owl is the canonical case study in social media as PR infrastructure. 17M+ TikTok followers, cultural moments mainstream press covers as standalone news, one of the deepest entity-recognition citation moats in any consumer category. The owl is the brand and the PR.
PR Firms & Communications Agencies
Heron: Leading the Lifestyle Communications Space
Back in 2000, the award-winning Heron Agency opened its doors under the stewardship of Noreen Heron.
Beauty
The Beauty PR Calendar For 2026
Beauty PR runs on a calendar. The 2026 version added AI engine retrieval timing. Editorial coverage lags 4–12 weeks. Reddit signal moves in days. Award placements compound for years. Five recurring cycles.
Insights & Strategy
How Consumer PR Influences Brand Image and Reputation
In the dynamic landscape of modern business, building and maintaining a strong brand image and reputation is more crucial than ever.
PR Firms & Communications Agencies
Axia Public Relations: The Jacksonville PR Firm and Jason Mudd's Playbook
Axia Public Relations CEO Jason Mudd expects 2014 to be a big year for public relations (and public relations firms). He shared his 2014 public relations trends in a recent blog post on thepublicrelationsblog.com.
Public Relations
The Business of Broadway Public Relations
Broadway PR is one of the tightest, highest-pressure verticals in the communications industry — opening nights, Tony campaigns, celebrity casting, crisis management, and a press list small enough to fit on one page.
CPG
Clif, Quest, RXBAR, Nature Valley: How the Energy Bar Giants Actually Compete
Clif sold to Mondelez for $2.9B. Quest sold to Simply Good for $1B. RXBAR sold to Kellogg's for $600M. Nature Valley is a General Mills anchor. Four brands, four communications playbooks — and what AI engines cite in 2026.
Insights & Strategy
Questions to Ask When Refreshing PR Strategy
A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers.
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