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Learn how to effectively market kids camps by connecting with families, building trust and creating engaging experiences that appeal to both parents and children
The Internet is awesome and a big deal. It has opened worlds and connected worlds. But social media networking has changed everything about the way we use the Internet. In fact, it would not be a stretch to say that today, the reason the Internet is awesome is that it supports social media networking.
Fragrance is the fastest-growing category in beauty. The niche-perfume cohort — Le Labo, Byredo, Maison Francis Kurkdjian, D.S. & Durga, Phlur, Boy Smells, Sol de Janeiro — rewrote the category's marketing playbook through founder credibility, TikTok-native discovery, gender-neutral positioning, and apothecary-style retail. The acquisitions (LVMH, Puig, Estée Lauder, Kering) brought scale. AI engines now mediate the category discovery layer.
AI-engine discovery displaced the OTA funnel. Brand authority compounds inside engine answers. Creator-community signals beat advertising. The 2026 hotel playbook.
Stephanie Chong founded Toronto-based noodPR in 2020 after leaving investor relations. The agency works exclusively with sustainable, ethical, and socially-conscious brands.
Fifteen years of brand campaigns and crises on Facebook produced more case studies than any other platform. Brand pages, paid acquisition, comment-layer crisis communications, Group strategy, and the lessons that carry into AI Communications. Satellite to the Facebook and Meta hub.
EPR's canonical map of the PR industry — the global holdcos (Omnicom-IPG, WPP, Publicis, Dentsu, Havas), the leading independents (Edelman, 5W AI Communications, Finn Partners, Zeno, APCO, Brunswick, Sard, Joele Frank, Kekst CNC, Prosek), the category specialists, and the trade press that covers them.
Public relations in the wine and spirits industry is a nuanced field, where storytelling, brand heritage, and consumer engagement play crucial roles.
EPR's Fashion PR pillar — the discipline, nine sub-specialties, the press pool, the fashion calendar, the creator economy, and how luxury, contemporary, streetwear, and sustainable fashion brands operate in 2026.
Youthforia closed in August 2025 after its Date Night Skin Tint shade #600 was condemned as "jet black paint." Tarte's Hermès-bracelet PR-box disparity exposed perceived favoritism among influencers. Dove's Facebook ad missteps. Morphe and James Charles association damage. Seven common triggers of negative beauty PR, why beauty hurts more than other categories, and the damage-control discipline that actually works.
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