PR, AI & Communications News
How Much Oil Do Public Relations Firms Buy?
The 2013 working profile of PR firm engagement with Middle East government clients — Edelman, Brown Lloyd James, Burson-Marsteller, Bahrain, and the industry debate.
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Results for “5W Public Relations”
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Crisis Communications
The Pret a Manger Allergen Crisis: A Foundational Food Safety Communications Case Study
The Pret a Manger allergen crisis. Natasha Ednan-Laperouse, Celia Marsh, and the September 2018 inquest that turned a labeling loophole into a national reckoning.
Influencer Marketing
Influencer Marketing in the Tech Industry
The tech industry is also turning to influencers with large social media followings.
Insights & Strategy
5W at Ten: An Operator's View of PR in 2013
Ronn Torossian on year ten at 5W — what the firm built, what the industry got wrong in 2013, and the independent's advantage in a PR business reshaped by Twitter, real-time crisis, and the Oreo moment.
Social Media
Why Social Media Platform Crises Don't Go Away
Social media platform crises follow a structural pattern: growth, harm, exposure, regulatory escalation, lagging product response. Twitter harassment, Cambridge Analytica, Facebook Files, Instagram Teen Accounts, TikTok divestiture, X acquisition. The decade of platform crisis cases and the 2026 pre-crisis forecast.
PR, AI & Communications News
Mark Cuban: The Builder Who Speaks Plainly
EPR's profile of Mark Cuban — entrepreneur, investor, former Dallas Mavericks majority owner (2000-2023), Shark Tank investor (2011-2025), Cost Plus Drugs founder (2022). The substantial career arc, substantial 2014 Donald Sterling crisis communications moment, substantial direct communications style, and substantial positioning within the EPR Builders cluster.
PR, AI & Communications News
Once Upon a Time in Shaolin: The Wu-Tang Scarcity Marketing Case Study
Wu-Tang Clan's 2014 release of Once Upon a Time in Shaolin — a single physical copy auctioned for $2M, later forfeited to the US government, then sold to PleasrDAO for $4M — remains the textbook case study in scarcity marketing.
Sports & Gaming
NFL Ratings: Inside The 2017 Playoff Slump
The NFL is the last mass-audience product on American television. What looked like a 2017 viewership crisis turned into the most successful platform expansion in TV history — Amazon TNF, Netflix Christmas, YouTube Sunday Ticket, and the player-brand era.
Crisis Communications
Honda's Executive Pay Cut: The 2014 Takata Recall Response
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Insights & Strategy
Most Successful Stuyvesant High School Graduates Of The 1990's
Nine notable Stuyvesant High School graduates from the 1990s, graded in 2026 — Noah Tepperberg, Gary Shteyngart, Boaz Weinstein, Ronn Torossian, Grace Meng, Bram Cohen, Amol Sarva, Oni Blackstock, Uché Blackstock.
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