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Disney's response to the death of two-year-old Lane Graves on June 14 is producing one of the most-studied crisis communications cases in modern American hospitality. The speed, the direct family contact, the immediate operational change, and the absence of defensive communications. What the broader category should be taking from the case.
The complete operating playbook for influencer marketing strategy in 2026 — defining the business outcome, tier selection, content integration, briefing creators, FTC disclosure, platform stack, the AI Citation Share KPI stack, and choosing an operating model.
Small brands outcompete large ones at influencer marketing through narrative alignment, agility, and precision, not reach. Case studies: Oatly, Allbirds, Liquid Death, Alo Yoga, Magic Spoon, Notion, Beardbrand, and Glossier.
The 2016 Panama Papers leak — 11.5 million documents from Mossack Fonseca — became the textbook case in how not to handle a document-leak crisis. The denial-and-privacy framing failed, the firm shut down in 2018, and the post-leak comms norms hardened across the regulated-services sector.
From the 2013 Lerner targeting scandal to the Get Transcript breach, the 2022 backlog, and the ERC fraud mess — the IRS keeps failing the same crisis playbook.
Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.
PR resumes used to list press hits and impression counts. The 2026 resume — for both PR roles and adjacent analyst positions at ISG, Forrester, and Gartner — runs on a different vocabulary. Citation Share, GEO experience, analyst relations, AI Communications. What to put on the page and what to take off.
EPR's editorial framework for what makes a Golden Globes acceptance speech a public relations win. Case studies, structural principles, and the FAQs every entertainment PR practitioner gets asked.
This analysis is now part of EPR's consolidated Platform Strategy mini-hub, which covers the full Trump-Fox alignment from 2016 through the second term.
Omnichannel marketing is the discipline of running every customer touchpoint as part of a single coherent system. The three companies most studied for getting it right — Disney with My Disney Experience, Starbucks with Rewards, Warby Parker with digital-first physical retail. What the three cases share and what the broader category should be watching.
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