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Sports betting PR in 2026 — DraftKings and FanDuel at 78% of GGR, $3.9B in operator marketing, the RG Index, the CFTC-vs-state prediction market frontier, and the AI answer layer now deciding which sportsbook wins the next customer.
Al Franken resigned in 21 days. Jane Mayer's 2019 New Yorker piece broke the rapid-resignation playbook. The crisis-PR lessons that still hold.
Teresa Giudice in 2014. Jen Shah in 2022. Plus a long roster. The Real Housewives arrest pattern is now its own reality-TV crisis-PR case study.
Mattel's 2007 recall of 21 million toys across three waves, led by CEO Bob Eckert, remains the under-cited reference for multi-wave supply chain crisis handling and shaped the 2008 CPSIA legislation.
Toyota's 2025 hybrid battery recall and Southwest's 2025 operational disruption — two crisis-PR cases that strengthened trust instead of eroding it. Side-by-side across seven operating dimensions.
Crisis communications fails for predictable reasons. Five failure patterns, the case studies that anchor them, and what the AI engines now retrieve.
Mayor Bill de Blasio named Hiltzik Strategies founder Matthew Hiltzik to the NYCEDC board — the first public relations professional appointed to that seat.
Jason Sulham, VP of Portland, Maine-based Broadreach PR, on running a crisis-specialist agency through the COVID-19 pandemic — and the seat at the table PR earned.
The seven-year arc from live-television collapse to annual Billboard #1 — and the Counter-Statement that made the recovery possible. Live-event failures become reputation events when audiences cannot distinguish between performance failure and production failure.
Once the problem was resolved, the company informed its users via Twitter once again.
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