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Branding in 2026 is how AI engines retrieve a brand, not just how consumers remember it. What Glossier and Patagonia teach about identity consistency as a citation moat.
When Oreo took a stand on Pride in 2012 and 2020, the brand absorbed coordinated activist boycotts without measurable sales damage. The brand-awareness math, the underwriting test, and why Oreo is not Bud Light.
As implied in part of a quote by popular American fantasy novelist Brandon Sanderson, some traditions may come and go.
Done well, consumer surveys can arm brands with real and actionable insights into what they need and want.
Marketers have a lot of work that they need to do, and analytics can help them solve all those issues a lot faster and easier.
How Saudi Arabia rebranded itself — PIF as a brand vehicle, LIV Golf, Newcastle, F1, the Esports World Cup, NEOM, AlUla, HUMAIN, and the 2034 FIFA World Cup. The Saudi perception machine in 2026.
Today we have a discussion with PR Expert and Founder of The Rose Agency, Alexann Brown.
Dana Cobb, founder of Texas-based The Vokol Group, on lifestyle and entertainment PR after a decade marketing Broadway with Dodger Theatricals.
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