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TikTok Shop generated $2.49B in US beauty GMV in 2025 — 22% of platform sales. The platform is a retailer now, not a marketing channel. The brands winning early staffed TikTok Shop as a retail account, not a content account.
Learn how to measure PR ROI with business-focused metrics and report communications value to C-suite leadership using outcome-based measurement frameworks.
Litigation communications operates at the intersection of legal strategy, press cycle management, and ABA Rule 3.6. The cases that anchor the modern playbook — O.J. Simpson, Weinstein, Depp v. Heard, Sam Bankman-Fried, Elizabeth Holmes, Murdaugh — define what works and what crosses the line.
There are many different levels of PR firms, some small and local, some large and global.
Somewhat new in the U.S., experiential travel immerses travelers in the culture and environment of the destination they're visiting.
iMARS Communications is a Moscow-headquartered Russian communication group founded 2001. ~172 specialists. Subsidiary in Beijing. Senior Partner Elena Groznaya. Client base includes Russian state entities (Rostourism, Russian Export Center, Rosneft, Rosatom, Russian Railways) plus pre-2022 multinational brands. Documentary profile; many historical client relationships materially affected by post-2022 Western sanctions.
Drake University's 2016 Manning, Iowa partnership — full destination marketing for a 1,400-person Carroll County town. The student-run PR firm template.
Airline crisis communications after United Airlines Flight 3411 — the anatomy of a modern airline crisis, the discipline of the first twenty-four hours, and what carriers learn from Delta, JetBlue, US Airways, and Malaysia Airlines.
MikeWorldWide (MWW) — independent PR firm founded 1986 by Michael Kempner. Six offices US + UK. Rebranded from MWWPR April 2021. Recent acquisitions: Berk Communications (Feb 2025), HudsonLake (May 2026). 2026 American Business Awards PR Agency of the Year.
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