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Steinreich Communications Group: Agency Profile
PR Firms & Communications Agencies

Steinreich Communications Group: Agency Profile

Steinreich Communications Group is a NYC-headquartered independent full-service PR firm founded 2003 by Stan Steinreich. $13M revenue (2025). 9 offices: NYC, NJ, LA, DC, High Point NC, London, Frankfurt, Tel Aviv, Dubai. Three acquisitions to date (Omniado, McNeill Communications, Kenwerks). Steinreich's pre-2003 career: senior positions at Burson-Marsteller, Fleishman-Hillard, Edelman, and Armstrong.

EPR Editorial Team ·
KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology
Crisis Communications

KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology

KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.

EPR Editorial Team ·
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