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189 years old. Still the default answer in American farm equipment. The Deere Doctrine — six pillars of a brand that compounded across two centuries — and the 2024–2026 stress test, including the April 2026 $99M right-to-repair settlement.
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
A guide to the leading Atlanta PR firms — Jackson Spalding, Edelman Atlanta, Ogilvy, Cookerly, The Wilbert Group, MSL, and Nebo — across consumer, media, real estate, tech, healthcare, aviation, and sports.
General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.
Bernays to Page to Ries. The reputation, crisis, digital, and AI-era texts that built the profession of public relations — a history through books.
One of the best ways to immediately improve brand reach and expand the potential any marketing campaign, is with influencer marketing.
Boris Becker's diplomatic-immunity gambit against his June 2017 UK bankruptcy is the most novel legal-and-PR play any high-profile debtor has run in years. Whether it succeeds or fails at the High Court hearing later this year, the framing has already produced the reputational cost that will define the case.
EPR's June 2015 note on the FIFA reform mandate following Sepp Blatter's June 2 resignation announcement, the sponsor coalition pressure, and the coming extraordinary congress.
On May 9, 2017, a tunnel at the PUREX facility at the Hanford Nuclear Site collapsed. No injuries, no measurable release, the immediate physical risk contained. The communications response is what the industry should be studying. Multi-entity coordination, the historical case file, the visual asset, the third-party technical voices — the five lessons every industrial crisis communicator should be reading.
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.
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