Industry Leaders
10 Great Political World Communicators
Ten great political world communicators who defined the discipline — from heads of state to media builders — and what their approach reveals about political messaging in the AI-engine era.
Search the archive
What are you looking for?
Search 15+ years of independent PR, communications and AI journalism.
Results
Results for “Crisis PR”
918 matches
Consumer Brands & Retail
Unilever: The Global CPG House Built on 400+ Brands and Two Centuries of Consumer Trust
EPR's canonical Unilever reference — the global CPG house built on 400+ brands and two centuries of consumer trust. The companion pillar to P&G coverage. The five segments, the iconic campaigns (Dove Real Beauty, Axe repositioning, Lifebuoy, Ben & Jerry's), the sustainability discipline, the crisis architecture, and the 2024–2026 strategic reset.
AI Visibility
88% of America's Independent Funeral Homes Are Invisible in AI Search
The most resistant-to-disruption category in American consumer services just stopped being resistant. 5W's new Funeral & End-of-Life Services AI Visibility Index 2026, published this month, ranks the top 25 American funeral, cremation, estate planning, and end-of-life brands by A
PR Firms & Communications Agencies
FleishmanHillard Absorbs Porter Novelli at Omnicom
FleishmanHillard is a global communications agency founded 1946 in St. Louis. Owned by Omnicom since 1997; one of four cornerstone networks inside Omnicom Public Relations Group. Global CEO J.J. Carter (since October 2024); Americas CEO Jillian Janaczek (since February 2026, formerly CEO of Porter Novelli). Absorbed Porter Novelli February 2026.
Crisis Communications
The McDonald's CEO Big Arch Bite Case Study
A 90-second Instagram video posted by McDonald's CEO Chris Kempczinski — promoting the new Big Arch burger — produced more competitor marketing leverage for Burger King and Wendy's than any McDonald's launch communications had generated in years. The case is now the reference for CEO authenticity crisis communications in 2026.
Technology
The FTX Collapse: A Communications Post-Mortem
The FTX collapse, from a $32 billion valuation to bankruptcy in ten days, offers a profound study in communications failure. This article analyzes the crucial missteps in FTX's public messaging, the impact of Sam Bankman-Fried's statements, and the lasting lessons for crisis communication and legal alignment.
Marketing
Cash App vs PayPal: Two Fintech Playbooks
Cash App and PayPal run two different fintech communications models — cultural relevance against institutional scale. The comparison shows what each approach buys, what it costs, and where credibility is won or lost.
Gambling
Gambling: Sports Betting, Casinos, iGaming, Lottery
Gambling PR is the most regulated, contested, structurally distinct sub-specialty in modern PR. EPR's full gambling coverage — pillar, AI visibility, marketing strategy, responsible gambling, and ESG.
Public Affairs & Government
Donald Trump: The Communications Revolution
EPR's canonical communications hub for Donald Trump. Two-layer architecture: five eras (2010-2026) crossed with five themes (media relations, personal brand, crisis, platform strategy, political messaging). The roof thesis: Trump collapsed the boundary between candidate and media.
Marketing
Phase 3 Marketing and Communications Profile
Phase 3 Marketing and Communications was founded in Atlanta, Georgia, in 2001 by Ken Holsclaw and Max Nair.
Top searches
Browse by hub
PR Firms Directory
Flagship anchor. Every firm, every name. 489 agencies indexed by specialty, region and people.
Public Relations
Core editorial hub. News, research, case studies, careers and RFPs.
AI Communications
Guides, research indexes, tools, regulation and case studies.
Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
Reputation Management
Standalone hub. Brand trust, executive reputation and recovery playbooks.
Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
Research and Indexes
Original studies, citation-share indexes and the Who-Controls-AI-Answers series.
Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
Food and Beverage
Restaurant and QSR, beverage brands and food campaigns.
Browse by topic