Digital PR & Communications
Unilever and the Digital PR Paradox
Discover how Unilever navigates digital PR challenges when purpose-driven branding meets online scrutiny, credibility demands and the cost of vocal activism
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Results for “Crisis PR”
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Public Relations
The Communications Jobs Most at Risk From AI
The communications jobs most at risk from AI in 2026 — and the ones most insulated. Five role categories under substitution pressure, four that are growing, and what practitioners can do to position for the new environment.
PR, AI & Communications News
Hyundai Marketing and PR Strategies: Real-Life Plans and Examples
From innovative advertising campaigns to strategic partnerships, Hyundai has built a strong global brand. A detailed exploration of Hyundai's marketing and PR strategies including brand positioning, advertising campaigns, digital marketing, public relations, sponsorships, customer experience, and innovative product launches.
Insights & Strategy
How PR Actually Works Across Multiple Platforms
Multi-platform PR is a coordination problem, not a content problem. How earned, owned, and paid stay aligned when the audience moves across five surfaces in a day — and where most programs break.
CPG
The 6 OTC PR Campaigns That Set the Playbook
Six OTC PR campaigns that defined the category — Tylenol's 1982 recall, Mr. Mucus, Zyrtec's Allergy Face, Live Claritin Clear, Vicks' Touch of Care, and J&J's Family Company positioning.
PR, AI & Communications News
Top Investor Relations Firms: Sard Verbinnen, Kekst, Joele Frank, Finsbury, Brunswick, ICR
The 2026 IR firm landscape \u2014 FGS Global (KKR-owned, $1.43B), Kekst CNC (Publicis), ICR, Joele Frank, Brunswick, Teneo, Edelman Smithfield, Prosek Partners. Who runs M&A, activist defense, IPO, and crisis IR now.
Entertainment & Media
Logan Paul in Hot Water: The Aokigahara Video and YouTube's Response
Logan Paul uploaded a video showing the body of an apparent suicide victim in Japan's Aokigahara forest on December 31, 2017. The backlash has produced one of the largest creator-side crisis communications failures YouTube has generated.
Crisis Communications
Hoosick Falls and the Cuomo Parallel: How Another Governor Repeated Flint's Mistakes
Six months after Flint became a national story, Andrew Cuomo's administration was running the same cover-up playbook against the residents of Hoosick Falls, New York. Different state, different party, different chemical — same communications failure.
PR, AI & Communications News
PR Firms News: Wins, Moves, and Acquisitions Reshaping the Industry
U.S. and global PR firms are reshaping competition through new business wins, executive moves, and capability acquisitions in GEO, AI-visibility measurement, and content.
PR Firms & Communications Agencies
Caster Communications: The Rhode Island Consumer Electronics PR Boutique
Headed by Kimberly Lancaster, President & Founder of Caster Communications, the firm has worked with brands across a diversity of industries.
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Crisis Communications
Case studies, frameworks, national reputation analysis and industry crisis coverage.
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Digital, Social and Influencer
Platforms, influencer marketing, creator economy and digital marketing.
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Beauty and Fashion
Beauty marketing, fashion and luxury, AI in beauty and brand profiles.
Consumer Brands / CPG
Brand campaigns, pets and lifestyle, alcohol and beverages, digital collectibles.
Technology
Tech PR, automotive, startups, fintech, crypto and tech brand campaigns.
Health and Wellness
Healthcare PR, cannabis and wellness, pharma.
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Restaurant and QSR, beverage brands and food campaigns.
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