MMGY NJF: New York Travel and Hospitality PR Profile

Edited on Oct 19, 2026.

What is MMGY NJF?

MMGY NJF is the New York travel and hospitality PR brand built on NJFPR, founded by Nancy J. Friedman in 1987 and acquired by MMGY Global in October 2016. It covers PR, social and experiential marketing for tourism boards, hotels and travel brands.

How did NJFPR start?

NJFPR, formally Nancy J. Friedman Public Relations Inc., was founded in 1987 by Nancy Friedman, O'Dwyer's reported. Friedman said in an interview that she began as in-house PR counsel for Ian Schrager and Steve Rubell after the launch of Morgans, then opened her own firm.

The firm is credited with creating Hotel Week NYC, according to the acquisition announcement.

What happened in the MMGY Global acquisition?

MMGY Global acquired NJFPR effective October 15, 2016, which O'Dwyer's said effectively doubled the size of MMGY's PR practice. MMGY combined NJFPR with its own PR, Social and Experiential Marketing practice and rebranded the result as NJF, an MMGY Global Company. Gould+Partners advised on the deal, as the Holmes Report noted.

Julie Freeman became managing director of NJF, and Friedman became a principal of MMGY Global, according to the Travel Daily News announcement. The deal was MMGY's second acquisition after Peninsula Capital Partners invested in the firm that year.

How does MMGY NJF compare with other travel PR firms?

MMGY NJF is the PR arm of a large integrated travel marketing group, which differs from independent boutiques. See EPR's travel and hospitality PR pillar, the travel PR agencies directory and the PR agency profiles directory.

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Related: PR agency profiles directory · Travel and hospitality PR · US travel and tourism PR firms