PR, AI & Communications News
Creator Agreements: What Contracts Working Creators Actually Sign
How do you deal with the written language in contractual agreements? This case study by EPR contributor Cassie Lummus gives you a few clues.
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Social Media
The Ostrich Move: When Brands Go Silent on Social — And Why It Backfires
Stop posting. Stop replying. Wait for the cycle to move on. It is one of the most common crisis instincts. It is wrong almost every time.
PR, AI & Communications News
50 PR and Marketing Tools to Watch in 2026
The PR and marketing technology stack has been rebuilt since 2020. AI-native tools, GEO platforms, creator management, and Citation Share monitoring — the working guide to what the industry actually runs on in 2026.
PR, AI & Communications News
Content Curation, Revisited: The Discipline That Built Stratechery, Platformer, and Morning Brew
In 2012, content curation was a personal-branding tactic. Fourteen years later, it's the operating discipline behind the most-cited independent publications — Stratechery, Platformer, Morning Brew. Four characteristics they share, and the template for any independent publication building authority today.
PR Holding Companies
Publicis Groupe: Inside the Paris-Headquartered Global Marketing and Communications Holding Company
Publicis Groupe — founded 1926, led by Arthur Sadoun, one of the major global communications holding companies. The map: Sapient, Epsilon, Influential, the agency brands (Leo Burnett, Saatchi & Saatchi, MSL, Kekst CNC, BBH), the India build, and the 2026 holding-company landscape after the Omnicom-IPG merger.
Entertainment & Media
The Rise and Fall of Digital Fandoms
Twilight is where the modern fandom playbook crystallized. Harry Potter, Marvel, Taylor Swift, BTS, the creator economy — each reused some part of it. What digital fandoms built, why they decline, and what brands can extract from the pattern.
Social Media
Meta’s Biggest Changes and What Marketers Need to Know
An annual hub tracking Meta’s biggest changes across Facebook, Instagram, Threads, advertising, creator monetization, and privacy — and what marketers need to do about each.
Communications States
Bolivia's Communications State: Arce, Lithium, MAS
Bolivia is the lithium center of South America and the most institutionally bifurcated communications market in Latin America. Luis Arce, the Morales fracture inside MAS, 21M tonnes of lithium under the Salar de Uyuni, the plurinational state framework, and Andean cultural retrieval — inside EPR's National Retrieval Stack™ for Bolivia.
PR, AI & Communications News
Top 50 iPhone Apps for PR Pros: The 2012 Snapshot
A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.
Email Marketing
Relevance Is the Throne — The Email Marketing Fundamentals That Still Work
Content is king. Relevance is the throne. The five email marketing fundamentals — segmentation, lifecycle automation, deliverability hygiene, creative testing, measurement — and why the cost of irrelevance compounded between 2012 and 2026.
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