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Learn how Taylor Swift built a global brand through authenticity, fan engagement and smart marketing strategies that transformed her from country star to pop icon
Maureen Lippe is the founder and chairman of Lippe Taylor, the New York PR and digital marketing firm she launched in 1989 after a career as a magazine editor at Vogue and Harper's Bazaar. Thirty-seven years later, the firm has grown into Lippe Taylor Group — encompassing Lippe Taylor, ShopPR, and /prompt agency — one of the most consequential women-founded independent communications platforms in the U.S. market.
TV advertising in Germany 2026: ProSiebenSat.1, RTL, ARD/ZDF, the €4-5B market, the integrated video architecture, and why German linear TV held up better than U.S. or U.K. linear.
A/B testing is the discipline that compounds marketing performance across years. The eight-step process that works, the three failure modes that recur, and the new testing surface inside AI engines.
Customer reviews have moved from a side conversation in marketing to the primary reputational asset most brands now defend. Google, Yelp, Amazon, Trustpilot, G2, TripAdvisor — what makes a review carry weight, what brands should actually do.
Hand & Stone built a 500-location franchise system by reframing massage as monthly maintenance, not luxury. Membership model. Local trust. Relief, not pampering.
Lovell Communications — the Nashville-founded, healthcare-specialized strategic PR firm founded by Paula Lovell in 1988. Crisis, transaction, marketing, and reputation counsel for publicly-traded and nonprofit healthcare systems.
Pullman Brown is a US trademark. The tagline has run since 2002. UPS doesn't move — the discipline is the differentiation.
Learn how failed publicity can damage event marketing success, from Fyre Festival to New Coke. Tips for aligning PR with execution & managing audience expectations.
Cannabis marketing didn't fail because the industry was restricted. It evolved because restriction forced it to. While most consumer categories grow by buying attention, cannabis brands were locked out of the playbook — and what emerged was rarer: brands that built power without megaphones. Kiva on predictability, Cookies on culture-as-infrastructure, Miss Grass on inclusion, Wyld on focus, Dialed In on event cadence, MedMen on the limits of narrative overreach.
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