Insights & Strategy
Public Relations Even More Important When Mistrust is Rampant
With hundreds of misleading stories surfacing on the internet every day, it comes as no surprise that people distrust the media, perhaps now more than ever.
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Insights & Strategy
Investment PR in the AI Communications Era: How Narrative Moves Capital
Investment PR in 2026 — analysts ask AI engines before they open the 10-K. How Citation Share applies to investor communications, what the best financial storytelling campaigns teach about AI visibility, and why narrative infrastructure is now a capital-markets discipline.
Marketing
Dr Pepper Marketing: Fansville, Lil Yachty, and the Influencer Playbook
Inside Dr Pepper's marketing playbook — the Fansville college football universe, the Lil Yachty Strawberries & Cream drop, and the fandom-first strategy that beats bigger CPG budgets.
Insights & Strategy
Sustainability PR Is Broken — And It’s Time to Rebuild It
Discover why corporate sustainability PR has lost credibility and explore how companies can rebuild trust through transparency, data-driven communication.
AI Visibility
Dreamies Made Cats Go Bonkers
Discover how Dreamies cat treats revolutionized pet branding by ditching sentiment for humor, creating the wildly successful Cats Go Bonkers campaign that disrupted marketing
Digital PR & Communications
Your Small Business Is Invisible to ChatGPT. Fix It.
Small businesses can't out-spend Sephora or Home Depot — but they can out-cite them. The 2026 playbook for SMB AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and how to rebuild your website as the citation surface.
Insights & Strategy
Using SEO and Great Content to Build Your Startup
Search engine optimization and content marketing go hand-in-hand in the modern business landscape.
Insights & Strategy
How to Ask for Reviews on Reddit Without Getting Nuked
Reddit has the strongest anti-promotion immune system on the consumer internet. The four prompts that actually generate reviews — and what gets you banned.
Marketing
How A StartUp Tech Company Can Market
Tech startup marketing in 2026 — customer definition, channel discipline, founder-led distribution, structured content for AI engine citation, and the cost-disciplined paid stack that gets a pre-Series-A company to its first 1,000 design partners without burning the round.
PR, AI & Communications News
Hyundai Marketing and PR Strategies: Real-Life Plans and Examples
From innovative advertising campaigns to strategic partnerships, Hyundai has built a strong global brand. A detailed exploration of Hyundai's marketing and PR strategies including brand positioning, advertising campaigns, digital marketing, public relations, sponsorships, customer experience, and innovative product launches.
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