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IBM Bets on the CMO as Enterprise Tech Buyer
Marketing

IBM Bets on the CMO as Enterprise Tech Buyer

IBM has launched a new advertising campaign targeting chief marketing officers — the underlying strategic read about who the next decade of enterprise technology buyers will actually be, the Gartner research backing the campaign, and what the broader corporate communications category should be taking from the case.

EPR Editorial Team ·
3 Ways to Transform your Next PR Message
PR, AI & Communications News

3 Ways to Transform your Next PR Message

The four elements that consistently appear across PR messages that travel — curiosity that resolves quickly, specificity with named entities and numbers, narrative structure built around a clear change event, and AI engine retrievability through GEO. The framework, the contemporary fourth element, and the three-question test of message strength.

EPR Editorial Team ·
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