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EPRIndustry & Infrastructure

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AI communications & PR intelligence for the industrial economy.

EPR Industry & Infrastructure is the dedicated industrial title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how automotive and mobility, defense and defense-tech, and energy and climate brands earn attention, trust, and citation.

120 articles in this category·By EPR Editorial Team· Read the guide
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All articles in EPR Industry & Infrastructure

120 articles
General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed
Industry & Infrastructure

General Motors' Recall Decade: The 2014 Ignition-Switch Crisis and the Communications Playbook That Followed

General Motors' 2014 ignition-switch recall covered 2.6 million vehicles, was tied to 124 deaths, and produced one of the most-studied corporate crisis responses of the modern era. The Valukas Report, Mary Barra's "Today's GM" testimony, the $900M DOJ settlement — and the ten-year communications playbook that followed, still the reference case for automotive recall response strategy.

Zimmerman Advertising: A Communications Firm Profile
Industry & Infrastructure

Zimmerman Advertising: A Communications Firm Profile

Zimmerman Advertising is one of the largest full-service marketing and communications agencies in the U.S. Founded 1984 in Fort Lauderdale by Jordan Zimmerman, acquired by Omnicom in 1999. Known for the proprietary "Brandtailing" methodology integrating brand-building and retail direct-response. Notable work with CARFAX, Papa John's, Nissan dealer associations, AT&T Wireless.

The Guide

Inside EPR Industry & Infrastructure: market, players, and the questions we get asked

By EPR Editorial Team·Industry briefing

Automotive, defense, and energy are three sides of the same communications problem: capital-intensive companies, long product cycles, heavy regulation, and audiences that include regulators, investors, suppliers, and the public at the same time. A recall, a contract award, a rate case, or a plant announcement all move the same levers — political, financial, and reputational — and all of them now get summarised by AI engines before a reader ever reaches a press release.

This desk covers the communications work behind the industrial economy: EV and mobility launches and their recall playbooks, defense primes and the venture-backed defense-tech wave, utilities and renewables developers operating under climate policy and permanent crisis exposure, and the agencies and in-house teams that serve them.

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