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MGM Resorts Cyberattack: How the Company Responded

EPR Editorial TeamEPR Editorial Team4 min read
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MGM Resorts Cyberattack: How the Company Responded
MGM Resorts Cyberattack: How the Company Responded
The MGM Resorts cyberattack in September 2023 disrupted operations at its Las Vegas properties and cost the company an estimated $100 million in Adjusted Property EBITDAR, according to MGM's October 5, 2023 Form 8-K. The Scattered Spider group, in collaboration with ALPHV/BlackCat, claimed responsibility for the attack. MGM reportedly refused to pay a ransom and confirmed customer data theft in its regulatory filing.

What happened during the MGM Resorts cyberattack?

MGM Resorts disclosed a large-scale cyberattack on September 11, 2023, which disrupted hotel services including reservations, casino gaming, and digital room keys, as reported by Hotel Dive. The outage also shut down ATMs and slot machines and took the company's website and online booking systems offline, according to TechCrunch. Scattered Spider, an affiliate of the ALPHV/BlackCat ransomware group, claimed responsibility for the attack days after it began. While MGM has not publicly stated how attackers gained access, security researchers attributed the intrusion to social engineering, Hotel Dive reported.

How did MGM Resorts disclose the cyberattack?

MGM Resorts moved from its first public notice to a specific financial estimate in 24 days. The table below details the public steps taken by MGM Resorts and their reported sources.
Date Public Step Source
September 11, 2023 MGM discloses a large-scale cyberattack TechCrunch
September 14, 2023 A Scattered Spider representative tells TechCrunch the group was behind the attack TechCrunch
October 5, 2023 MGM files an 8-K estimating about $100 million of impact and confirming customer data was taken BleepingComputer
The attackers publicly claimed credit before MGM Resorts disclosed details about who was responsible. MGM Resorts' own account of the attack's cause and the extent of data theft appeared only in its October 5, 2023 regulatory filing. This resulted in a three-week gap between the initial public notice and a full account of the incident.

What was the financial cost of the attack to MGM Resorts?

MGM Resorts estimated a negative financial impact of approximately $100 million to its Adjusted Property EBITDAR, which is a property-level earnings measure. The company also reported less than $10 million in one-time expenses, as stated in its October 5, 2023 Form 8-K and reported by BleepingComputer. September occupancy at MGM Resorts properties fell to 88% from 93% a year earlier. This decline occurred because guests could not book through the company's website or mobile application, according to Hotel Dive's summary of the filing. MGM also confirmed that hackers stole personal information from an unspecified number of customers, TechCrunch reported. An analyst research note, cited by Hotel Dive, indicated that MGM held a policy covering about $200 million in business interruption and ransomware costs. The same note characterized the financial hit as a small portion of the roughly $4.7 billion in EBITDAR the company was projected to generate that year.

How did MGM Resorts address the ransom question publicly?

MGM Resorts declined to state whether it paid a ransom, and public information on this issue came from press reports. GovInfoSecurity reported that MGM declined to answer questions regarding a payment. The Wall Street Journal, citing an unnamed source, reported that the company had not paid any ransom. Caesars Entertainment, which experienced a similar cyberattack, chose a different approach. The table below compares the reported ransom positions of both companies.
Company Reported Ransom Position How the Public Learned It
MGM Resorts Reportedly refused to pay Wall Street Journal report citing an unnamed source; MGM declined to comment
Caesars Entertainment Reportedly paid about half of a $30 million demand Caesars told investors it paid
Security researchers believed MGM Resorts' decision not to pay the ransom contributed to the disruption continuing for many weeks, Hotel Dive reported. This represents the cost associated with the choice, with MGM Resorts leaving external sources to describe the situation.

What crisis communication lessons emerge from the MGM case?

The MGM Resorts cyberattack case demonstrates that a company can refuse to discuss a ransom payment while still providing investors with a precise cost estimate within weeks. Three key details from MGM Resorts' public response offer insights for crisis communications teams.

Prioritize a precise dollar figure

MGM Resorts' 8-K filing, made 24 days after the initial disclosure, provided a specific dollar figure for the damages. This gave analysts and reporters a fixed sum to cite, eliminating the need for their own estimates.

Issue a direct apology

Bill Hornbuckle, chief executive of MGM Resorts, issued an apology to customers and expressed gratitude to employees who managed operations during the attack, Hotel Dive reported. A direct apology from leadership can address public concerns.

Plan for extended disruption

Reservations and gaming disruptions at MGM Resorts continued for weeks. This necessitated a communications effort designed to cover an extended period, not just the initial 48 hours. A written cybersecurity crisis communications plan should extend beyond typical initial response windows because the first hours often set the record for subsequent coverage. For additional case studies, refer to the data breach communications archive and the crisis communications hub. The MGM Resorts cyberattack illustrates the importance of controlling the facts a company can confidently state. MGM kept the ransom payment question closed while providing a precise cost estimate. The weeks of disruption then became the context by which the ransom decision was publicly evaluated.
EPR Editorial Team
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EPR Editorial Team

The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.

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