SMT PR: How To Do A Satellite Media Tour
An SMT is a series of interviews spread out over the course of a number of hours, yet conducted generally from the same location.
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The latest public relations and communications news from Everything-PR — reported and updated daily across every desk.
When Reporters Sleep With PR People, Publicists & Sources
It may sound the stuff of political thrillers or salacious television movies, but it does happen.
Macy Gray on California's Tax Delinquent List: $268K and a Crisis PR Case Study
Everything PR Exclusive Reveals California Tax Franchise Board Names R & B Superstar as Among Most Delinquent Tax Payers in State-.
Top Investor Relations Firms: Sard Verbinnen, Kekst, Joele Frank, Finsbury, Brunswick, ICR
The 2026 IR firm landscape: FGS Global (KKR-owned, $1.43B), Kekst CNC (Publicis), ICR, Joele Frank, Brunswick, Teneo, Edelman Smithfield, Prosek Partners. Who runs M&A, activist defense, IPO, and crisis IR now.
Cheap PR Firms: What Sub-$4K Monthly Retainers Actually Buy in 2026
Cheap PR firms charge under $4,000 a month. Here is what that retainer buys in 2026, where it stops working, and which boutique shops still operate at that price.
Word Artists: How Bochner, Kruger, Kosuth, Holzer, and Weiner Built Reputation Through Text
Bochner, Kruger, Kosuth, Holzer, Weiner, Wool, Ruscha. Text-based art is structurally optimized for citation — and the word artists were doing AI-era PR a generation early.
Hank Sheinkopf and the New York Political PR Machine
Hank Sheinkopf — 700+ campaigns across four continents, Clinton 1996, Bloomberg, four decades of New York institutional political communications. Sheinkopf Communications, founded 1981.
What Is a Publicity Stunt? The History, the Playbook, and the Stunts That Worked
The Everything-PR pillar on the publicity stunt — six stunts that defined the modern era (Red Bull Stratos $500M in earned media, ALS Ice Bucket, IHOb, Cards Against Humanity Holiday Hole, Liquid Death, Stanley Tumbler) plus the failures (Pepsi Jenner, Bud Light Mulvaney, Snapple, Balloon Boy). The history from Barnum to TikTok, the mechanics, and what makes a stunt actually work.
Ukraine's Information War
Ukraine is the first country to fight a major war in the age of social media, AI engines, satellites, smartphones, and real-time global narrative competition — and built one of the most sophisticated communications operations in modern history. The Ukraine Influence Index ranks the 25 institutions winning the AI engine citation stack.
LITTLE LEAGUE WROTE THE NIL PLAYBOOK
Little League International runs one of the most underrated PR operations in American sport — the World Series telecast, the consent-and-safety apparatus, the youth-sports media architecture that fed every modern NIL-era playbook.
Who Staffs The Agencies — The PR Recruiters Who Matter
The recruiters that move senior communications talent across the agency and corporate world. The AI Communications hiring boom is rewriting their order book.
PR Fight: Public Relations People Assaulted & Beat Up… And Not Just by Deborah Norville
The physical-risk dimension of publicist work — the Norville red-carpet kick, the Tesoro slap, the Hardman allegations, the Margera altercation — and the agency protocols built around it.
Best Los Angeles PR Firms in 2026 (Ranked)
ID, Sunshine Sachs, and Sitrick lead the best Los Angeles PR firms in 2026, ranked across entertainment, crisis, public affairs, and Silicon Beach tech.
Sam Champion, Al Roker, and the Cable Talent Reset
September 2015. The Weather Channel cuts Sam Champion and Al Roker's morning programs alongside 50 staff. The earliest visible marker of cable's structural decline. The canonical case study on cable talent communications and the cord-cutting arc 2015-2026.
The Vatican Communications Playbook: How a 2,000-Year Institution Communicates
The Vatican's communications operation is one of the longest-running and most disciplined institutional press systems in the world. The apparatus, the multilingual publishing surface, the Pope as spokesperson singularity, the crisis track record, and the digital transition through 2015.
Ketchum As We Knew It Is Gone
The 102-year-old PR brand is being folded into Golin under Matt Neale. Omnicom's post-IPG cleanup is rewriting the industry map.
Amy's Baking Company: The Foundational Social Media Crisis Case Study
EPR's reference on the Amy's Baking Company case — one of the foundational social media crisis communications case studies of the contemporary period. Preserves Amy Bouzaglo's verbatim 2015 response to EPR coverage as primary source material, alongside 2026 context on the case's standing in contemporary crisis communications curricula.
Burning Man Is the Ultimate No-Advertising Brand Case Study
Burning Man built one of the world's most recognizable brands without buying a single ad — through governance, ritual, restriction, and community enforcement. The full case study on what every modern communicator, marketer, and brand-builder can learn from it.
Different Definitions of Public Relations
PR has never had a single settled definition. The PRSA, CIPR, and Merriam-Webster definitions each capture part of it. The working framing covers the rest.
How to Spot a Bad PR Firm: Six Tells in the First 30 Days
A bad PR firm is identifiable in the first thirty days — vague reporting, junior staffing on senior accounts, recycled target lists, ghosted references, no category point of view, and vague contracts. The six tells to know before signing.
Luxury Brand Communications: The 2026 Center
How luxury brands run communications in 2026 — LVMH, Kering, Richemont, fashion week as content trigger, K-pop ambassador economics, crisis playbook. The Everything-PR luxury center.
Sloane Runs Hollywood From MSG
Leslie Sloane founded Vision PR in 2014 inside James Dolan's Madison Square Garden offices. The bi-coastal firm represents roughly fifty active clients including Blake Lively, Ryan Reynolds, Chris Rock, Sarah Michelle Gellar, Laverne Cox, Michael J. Fox, Katie Holmes, and Renée Zellweger. Profile of the founder, the firm, the Weinstein-era launch funding, and the It Ends With Us litigation.
How Fashion Brands Win NYFW
Inside the NYFW PR operating playbook — show production discipline, avant-garde editorial anchors, multi-season thematic architecture, front-row casting as sustained relationship work, and the creator-economy and AI engine retrieval layers that now compound across each ten-day week.
The Most Successful Stuyvesant High School Graduates of the 1990s
Nine notable Stuyvesant High School graduates of the 1990s, updated for 2026 — Noah Tepperberg, Naval Ravikant, Gary Shteyngart, Boaz Weinstein, Ronn Torossian, Grace Meng, Bram Cohen, Amol Sarva, and the Blackstock twins.