Profound vs Peec AI: Enterprise Quote vs $95 a Month
Profound is an enterprise AI visibility platform that sells brands a custom Enterprise plan after a demo, while Peec AI is a Berlin analytics tool with published plans from $95 a month. Profound tracks up to nine engines and adds content agents. Peec AI tracks three engines you choose on self-serve plans and reports only. Choose Profound for enterprise programs and Peec AI for budget monitoring.
Last updated: November 14, 2026. Prices come from vendor pages as read by third-party reviewers, and both vendors changed their plans in 2026. Confirm current terms with each vendor before buying.
Summary
Profound removed its self-serve $99 Starter and $399 Growth brand plans in mid-September 2026. Brands now get a 7-day free trial or a custom Enterprise plan.
Peec AI lists Starter at $95, Pro at $245 and Advanced at $495 a month, with unlimited users on paid plans.
By EPR arithmetic, Peec AI costs about $1.41 to $1.90 per tracked prompt, and a Profound agency client workspace costs about $3.99.
Profound has announced $334.5 million in funding and Peec AI about $29 million.
Both tools measure how AI engines describe a brand. Neither replaces the page changes and earned media that move the result.
How do Profound and Peec AI compare at a glance?
Profound and Peec AI both run fixed prompts on AI engines and report which brands and pages appear, but they sell to different buyers. Profound targets enterprise marketing teams with quoted contracts, and Peec AI targets mid-market teams and agencies with published prices.
Item
Profound
Peec AI
Headquarters
New York
Berlin, with a New York office opened in 2026
Chief executive
James Cadwallader
Marius Meiners
Funding announced
$334.5 million across five rounds
About $29 million
Latest valuation
$1.8 billion (September 15, 2026)
More than $100 million, per TechFundingNews and EU-Startups
Customers (company figures)
More than 1,000 enterprise brands
More than 2,500, as of May 28, 2026
Brand pricing
7-day free trial, then custom Enterprise
$95, $245 and $495 a month, plus custom Enterprise
Agency pricing
Agency Growth reported at $99 a month plus add-ons, and $399 a month per client workspace
Same plans, unlimited users
Engines
Up to nine on Enterprise
Three of six on self-serve plans, up to 13 on Enterprise
Main job
Analytics and agents
Monitoring and analytics
Customer and funding figures come from each company's own announcements, which EPR has not audited. EPR's Profound funding page and Peec AI profile list the rounds and sources.
How much do Profound and Peec AI cost?
Peec AI publishes its plan prices, and Profound publishes none for brands. Peec AI lists Starter at $95, Pro at $245 and Advanced at $495 a month in US dollars, while Profound's pricing page shows a free trial and a custom Enterprise plan.
What happened to Profound's $99 and $399 plans?
Profound removed its self-serve brand plans in mid-September 2026, around the time of its $180 million Series D. Eclincher reported on October 8, 2026 that the $99 Starter plan (ChatGPT only, 50 prompts) and the $399 Growth plan (three engines, 100 prompts) had disappeared from the brand pricing page, and a Wayback Machine copy from September 14 is the last one that shows them, according to a tryprefer review.
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As of a November 6, 2026 reading by bediscoverable.ai, brands see a free 7-day trial and then a custom Enterprise plan priced after a demo. Eclincher says reviewers report Enterprise contracts of roughly $1,500 to $5,000 or more a month, and that figure is unconfirmed by Profound. Many older reviews still quote $99 and $399, so check the date on anything you read.
What do agencies pay for Profound?
Agencies can still sign up on their own. Reviews dated October and November 2026 report an Agency Growth plan at $99 a month plus add-ons, with each full client workspace costing $399 a month and five extra trial workspaces costing $199 a month. A client workspace includes 100 prompts across three engines, according to Strategi and RankScope.
What do the plans cost per tracked prompt?
Peec AI costs less per prompt than Profound's published agency workspace at every tier. The table shows EPR arithmetic on listed prices and prompt caps.
Plan
Monthly price
Prompts included
Cost per prompt
Peec AI Advanced
$495
350
About $1.41
Peec AI Pro
$245
150
About $1.63
Peec AI Starter
$95
50
$1.90
Profound agency client workspace
$399
100
About $3.99
Profound brand Enterprise
Quoted after a demo
Not published
Cannot be calculated
Peec AI's prices are taken from Gracker's comparison, which cites Peec's pricing page as read on September 20, 2026, and from Layer3 Labs, updated October 25, 2026. Some price trackers report that Peec moved to euro pricing in some regions after an August 14, 2026 restructure, so confirm the figure for your country on Peec's pricing page. Peec AI also charges extra for models beyond the three included, and EPR's comparison of AI visibility tools shows how that changes the total.
Which AI engines do Profound and Peec AI cover?
Profound's Enterprise plan tracks up to nine engines, and Peec AI's self-serve plans track three engines chosen from six. Engine coverage is the clearest difference in what each price buys.
Profound's free brand trial runs 50 prompts a day for seven days on ChatGPT, Gemini and Google AI Overviews, according to RecoProof and Technova Partners as cited in EPR's tool comparison. Enterprise adds engines including Perplexity, Claude, Microsoft Copilot and Google AI Mode, according to Eclincher and LLM Pulse. Google AI Mode and Gemini sit behind Enterprise pricing at Profound, per LLM Pulse, a competing vendor.
Peec AI lets a team pick three active models on Starter, Pro and Advanced, and its Enterprise tier advertises up to 13 models, per Gracker. Peec also says it added Mistral in July 2026 and now covers more than 10 models in total. A team that needs five engines on Peec AI pays for add-on models, and a team that needs five engines on Profound needs an Enterprise contract.
What does each platform do beyond tracking?
Profound goes further into execution, and Peec AI stays in analytics. Profound sells agents that draft content and report, while Peec AI sells dashboards, sentiment analysis and competitor tracking.
According to Profound's September 15, 2026 announcement, the company launched Profound Agents with its Series C in February 2026, added a planning feature called Aim, introduced Ads Studio for AI search ads, and announced AI Marketer with the Series D. Its prompt data comes from opt-in consumer panels, according to the company. Agent credits are capped by plan, so heavy use needs an Enterprise package.
Peec AI tracks brand visibility, position and sentiment, and added AI Shopping Analytics on June 17, 2026, according to a company release. Reviewers describe it as report-only, so a team still has to write the content and earn the coverage that changes the results.
Who is behind Profound and Peec AI?
James Cadwallader, co-founder and chief executive of Profound, built the company with co-founder Dylan Babbs, and Marius Meiners, co-founder and chief executive of Peec AI, built Peec with Tobias Siwonia and Daniel Drabo. Both founding teams have raised from major venture funds.
Profound's rounds were led by Kleiner Perkins, Sequoia Capital and Lightspeed Venture Partners, and the Series D was co-led by Sequoia and Kleiner Perkins. Peec AI's $21 million Series A in November 2025 was led by Singular, after a €5.2 million seed led by 20VC. Sifted reported in June 2026 that Peec was in talks at about a $200 million pre-money valuation, and EPR has not confirmed that a round closed.
Profound fits large brands that can run a sales process and want agents and wide engine coverage, and Peec AI fits teams that want published prices and clean reporting. The right choice follows budget, engine needs and who will act on the data.
Choose Profound if a large brand needs nine engines, content agents and security reviews, and has a budget for a negotiated contract.
Choose Peec AI if a marketing team or agency wants to start at $95 a month, add users without extra seat fees and report to clients.
Consider Profound's agency plan if an agency has a few high-value clients, since each client workspace costs $399 a month.
Consider neither if the team cannot yet act on the gaps. A hand-run prompt set and analytics referral data cost nothing.
Run the same prompt set on both tools for at least a week and compare the results with a hand-run baseline. Seeing your own brand in each dashboard is more useful than any comparison table.
Write 30 buyer questions and freeze the wording.
Start Profound's free trial and a Peec AI trial on the same day.
Run each prompt more than once, because AI answers change between runs.
Record mentions, citations and competitors by engine.
Compare each tool's results with the same prompts typed by hand into the engines.
Ask each vendor for written answers on engines included, prompt limits, contract length and price history.
How EPR compared the two platforms
EPR compared company announcements, third-party price trackers and reviews read between September and November 2026. Several reviewers sell competing tools, and their figures are attributed in the text. EPR did not receive vendor quotes, and pricing changes often.
Neither is better for every buyer. Profound offers more engines and content agents but sells brands only a custom Enterprise plan, while Peec AI publishes plans from $95 a month and reports without agents.
How much does Profound cost?
Profound shows brands a free 7-day trial and a custom Enterprise plan, with no published price. Reviewers report Enterprise contracts of roughly $1,500 to $5,000 or more a month, which Profound has not confirmed. Agencies pay a reported $99 a month plus $399 per client workspace.
Does Profound still sell a $99 plan?
Not to brands. Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. The $99 figure now appears only on the agency plan, according to reviewers.
How much does Peec AI cost?
Peec AI lists Starter at $95, Pro at $245 and Advanced at $495 a month in US dollars, with unlimited users and a custom Enterprise tier. Some trackers report euro pricing in some regions, so check Peec's pricing page.
Which tool covers more AI engines?
Profound Enterprise covers up to nine engines, and Peec AI Enterprise advertises up to 13. On self-serve plans Peec AI covers three engines you choose, and Profound has no self-serve brand plan.
Can agencies use Peec AI and Profound?
Yes. Peec AI gives unlimited users on paid plans, and Profound's agency plan charges $399 a month per client workspace. Sacra estimates agencies make up roughly half of Peec's customers, which is an outside estimate.
Which is cheaper per tracked prompt?
Peec AI, at about $1.41 to $1.90 per prompt by EPR arithmetic. A Profound agency client workspace comes to about $3.99 per prompt, and Profound's Enterprise price is not published.
Are Profound and Peec AI the only options?
No. Otterly.AI, Scrunch, AthenaHQ, Semrush and Ahrefs also sell AI visibility tracking, and EPR compares ten platforms on price and engines in its AI visibility tools guide.
Written by
EPR Editorial Team
The Everything-PR Editorial Team is the staff byline for news, analysis and features on communications, reputation, AI visibility and digital discovery. Everything-PR has published since 2009. AI tools assist with research and drafting, and every article is reviewed by a human editor before publication. Coverage follows the Editorial Policy, and substantive corrections are noted on the article under the Corrections Policy.
