AI
AI Agents and Agentic AI: The 2026 Landscape
Agentic AI is the shift from AI that answers to AI that acts. The 2026 landscape — platforms, players, and why agent-mediated discovery is now a communications problem.
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agentic AI — Tagged Articles
Generative Engine Optimization (GEO)
Perplexity Comet and the Agentic Commerce Problem: When the Browser Buys for You
Perplexity Comet is the sharpest edge of agentic commerce — the browser that navigates, fills the cart, and checks out on the shopper's behalf. What that means for brands, Citation Share, and the death of the click.
PR, AI & Communications News
The MCP Ecosystem Map — Every Major Company That Adopted Model Context Protocol
Anthropic shipped MCP in November 2024. OpenAI, Google, Microsoft adopted it within months. The complete reference map of every major company that adopted Model Context Protocol.
Travel
Booking Holdings' Marketing Bill Hit $8.2 Billion in 2025. Its 10-K Names the Exit.
Booking Holdings spent $8.186 billion on marketing in 2025, up 12.5%, with the substantial majority flowing to Google. The same 10-K discloses AI trip planners, AI assistants, and an AI price comparison tool shipped into the product.
AdTech & MarTech
Palantir Picks Zeta Global. Every Other Marketing Cloud Just Lost.
Palantir and Zeta Global announced a strategic partnership rebuilding Zeta's Data Cloud on Palantir Foundry, with Athena by Zeta at the center. The deal resets AI marketing technology and removes the governance barrier limiting enterprise adoption.
AI
Pendulum Launches Agentic AI for PR
Seattle's Pendulum Intelligence launches an agentic AI suite for communications teams — Ask Pendulum, plus a stack of autonomous agents for trend discovery, monitoring, and executive briefs.
AI
Agent Share Is the New Market Share: The AI Metric Brands Are Missing
Citation Share shows who gets mentioned. Agent Share shows who gets picked. In agentic AI buying, that is the only share that matters.
AI
Amazon v. Perplexity Hits the Ninth Circuit Thursday
The Ninth Circuit hears oral arguments June 11 in Amazon v. Perplexity — the first federal appellate test of whether an AI agent acting on explicit user authorization counts as an authorized visitor to a logged-in commercial website.