AI
What a Publisher Should Actually Do About AI
Filed under AI Communications & GEO. The closing piece of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who Took the Deal · Half the News Sites Blocked the Crawler.
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AI
AI Communications
Half the News Sites on the Internet Blocked the Crawler
Roughly 49% of major news outlets now block OpenAI's GPTBot. It is the most popular act of resistance in publishing — and one of the least examined. Filed under AI Communications & GEO. Part of the AI copyright cluster: The Times Bet Against the Answer Engine · The Publishers Who…
Social Media
The Death of Organic Reach and What Replaced It
Organic reach on major social platforms has declined steadily over the past decade. This article explores what replaced it for brand communications, including paid amplification, creator partnerships, community-led growth, newsletters, and AI visibility.
AI Communications
Reddit as a Buyer Research Platform — The Underappreciated Channel
Reddit is an underappreciated platform for buyer research, now disproportionately feeding AI answer engines due to data licensing deals with Google and OpenAI. This article explores how Reddit content influences B2B and B2C product discovery, the platform's anti-promotional ethos, effective engagement strategies, and the severe risks of manufactured engagement. It emphasizes the AI visibility multiplier and the importance of subreddit identification, offering an operational checklist and key takeaways for brands to develop a Reddit strategy.
The Health Insurer AI Audit
An audit of the eight largest U.S. health insurers reveals their AI disclosure practices, highlighting a significant gap between investor-facing and member-facing transparency. The report analyzes disclosure scores based on 10-K filings, annual reports, member benefit documents, and regulatory filings, among other sources. It identifies key findings, including that disclosure often follows litigation rather than regulation, and integrated payer-provider models show greater transparency. The audit also points out the consistent absence of AI disclosure in member appeal processes. The article concludes by emphasizing the coming shift towards more specific AI disclosure driven by legislation, regulation, and litigation, suggesting that proactive transparency will be a strategic advantage for insurers.
AI Communications
The PR Industry Has Been Handed Its Next Operating System. Most of It Isn't Looking.
AI is rapidly changing the PR industry, shifting the focus from traditional placements to "Citation Share" within AI answers. This article discusses how PR professionals must adapt their strategies, expand their source maps, and understand the long-term impact of AI on crisis management and brand visibility.
Crypto & Web3
The 2026 State of Crypto AI Visibility
Coinbase 26.3%. Tether dominates stablecoin citation. CoinGecko + CoinMarketCap supply 25% of crypto AI source citations. The 2026 ranked leaderboard across protocol, exchange, stablecoin, DeFi, and infrastructure layers — and why most crypto categories beyond the top tier remain undefended.
Crypto & Web3
Crypto's Reddit Power Map 2026
r/CryptoCurrency 10M+. r/Bitcoin 5M+ under Theymos. r/ethfinance and r/ethtrader. r/SatoshiStreetBets. The major crypto subreddits supply 6% of crypto AI citations — ahead of any single trade outlet other than CoinDesk. Reddit's June 2024 OpenAI and Google licensing deals locked the role.
AI
680M AI Citations. PR Lists Are Wrong.
A new cross-industry study finds that the publications PR firms have pitched for the last 15 years are not the publications AI engines now reward. The study, "The Trade Press AI Index 2026," analyzes 680 million AI citations and finds that 15 domains own 68% of the AI citation market, a concentration far more extreme than Google PageRank ever produced. The Index outlines five shifts every comms function should execute in the next 90 days.
Marketing
The Creator Economy in 2026: From Influence to Infrastructure
The creator economy is on track to reach roughly $528 billion by 2030. Discover how creators and brands are adapting to commerce and performance pay in this evolving landscape.