Financial Services
Credit Suisse Management on the Hot Seat
It's never easy to take one for the team, but when you're the boss, the buck stops with you.
Tag
business
Insights & Strategy
The Munoz Chairman Vote: Inside United's 2017 Board Response
April 4, 2017: United shareholders voted against re-electing Oscar Munoz as chairman — three weeks after the Dr. David Dao dragging incident on Flight 3411. The board's calculation, what Munoz's first-statement failure cost, and how Scott Kirby rebuilt United from the 2017 floor.
Editorial
Airlines: EPR's Coverage of Delta, United, American, Southwest, Ryanair, and the Aviation Industry
$280B+ US aviation in 2024. Big Four — American, Delta, United, Southwest — control 80% of domestic capacity. The master hub for EPR's aviation coverage.
Editorial
How Businesses Boost Income and the Bottom Line Through PR
How nonprofits structure corporate-partnership programs that produce sustained giving rather than one-off donations. The mistakes most nonprofit teams make in the first conversation.
Editorial
Millennials Want More from their Experience - Can You Deliver?
They are the largest generation since the vaunted post-WW2 baby boom, and they are entering the workforce in droves every single day.
Editorial
Checklist for Successful Business Partnerships — The McDonald's and Coca-Cola Case
McDonald's and Coca-Cola have run the same B2B partnership for six decades. The seven-point operating checklist that explains why — and the test every other partnership should run against it.
Higher Education Communications
UNC's NCAA Academic-Athletic Scandal: The Multi-Year Reference Case
The University of North Carolina has been in hot water with the NCAA for years now thanks to an academic scandal that never seems to find its resolution.
PR, AI & Communications News
McDonald's Management Makes a Major Change
McDonald's is shifting the Quarter Pounder to fresh, never-frozen beef across most U.S. restaurants by mid-2018. The most consequential menu decision the brand has made in years — and the most expensive.
PR, AI & Communications News
Grayling Clears Its Decks: Paul Taaffe on Firing Exploitative Clients
When PR firms fire clients, the move is almost always a reputation calculation. Grayling's 2016 restructuring under CEO Paul Taaffe — a 17.4% like-for-like sales hit traded for a cleaner client book. The playbook for walking away from revenue.
NFL
NFL Free Agency: The Off-Season Earned-Media Window
NFL free agency is the largest off-season earned-media inventory the franchise gets to deploy. The four inventories the cycle produces, the structural patterns that characterize teams doing it well, the three risk categories, and the 2026 AI-era citation surface inflection now reshaping how franchises think about signing rollouts.