AOL continues to navigate substantial recent brand identity development across multiple categories. The historical brand positioning, the substantial dial-up internet legacy, the content brand portfolio including HuffPost, TechCrunch, and Engadget, the advertising technology stack development, and the broader recent Verizon acquisition context.
Good PR pros are not oblivious to the benefits of using online tools and metrics.
The industry-level view of stress in PR lives in rankings and surveys. The practitioner-level view lives in the calendar. Here is a role-by-role breakdown of where the stress lives.
The 2015 Woods/Tillerson succession was the personnel note that set up Exxon's next 15 years — divestment, write-downs, and the AI-era reputation fight.
The four B2B influencer categories — analyst, practitioner, trade-press journalist, founder peer — how to choose between them, and why B2B influence and AI Citation Share are now the same discipline.
Just Do It from Nike (1988). Impossible Is Nothing from Adidas (2004). I Will What I Want from Under Armour (2014). Three campaigns built the modern sportswear category. The current campaign work — Find Your Fast, Sport 15, Rule Yourself — extends the broader playbook in distinct ways. What the three campaigns share and what the broader athletic category should be taking from the cases.
The simplicity of the digital commerce makes the flower business bigger than ever.
Every business goal — revenue, retention, recruiting, reputation — now runs through a SaaS stack. The companies that pick well, ship goals faster.
Food labeling is no longer a packaging problem — it is a communications problem. The 2026 front-of-pack rule, AI engines answering "is this brand healthy" before shoppers reach the shelf, and the five-move playbook food brands need to run on every labeling cycle.
In 2015, Derek Jeter and 50 Cent walked away from a Swedish underwear startup over a clash neither of them caused. The brand fumbled both. The lesson holds in 2026 — only the cast has changed.
