In July 2017 Tesla was bumped from the top spot of most valuable U.S. automaker after Model 3 production problems and battery-pack manufacturing constraints. What drove the downturn, what the communications response looks like, and what the team has to manage next.
Net neutrality through three FCC cycles — 2015 Wheeler, 2017 Pai, 2024 Rosenworcel — with restoration under court stay. The most-studied tech-policy PR fight of the digital era.
For nearly two years under CEO Frederic Cumenal, one of the premier jewelry brands in the world, Tiffany & Co., struggled.
QVC bought HSN in 2017 for $2.1B to take on Amazon. The bet preserved category position. The 2026 lens on what worked and what didn't.
But a recent study says the wage hike meant to help workers may actually be hurting them instead.
Even when a business has a successful PR plan in place, it's never a bad thing to review and think of ways to improve or even switch it all around.
The three largest American pizza chains — Domino's, Papa John's, and Pizza Hut — have run some of the most consequential consumer brand campaigns and produced some of the most-cited crisis case studies in modern QSR. The verified PR record through 2026: the Pizza Turnaround, Anyware, Emergency Pizza, Pinpoint Delivery, the Schnatter ouster, Shaq, Papa Bowls, the Big New Yorker, and the AI visibility layer that compounds them.
Washington orchard owners are moving to robotic picking machines as immigration enforcement thins the migrant workforce. The bigger question is whether growers own the messaging or let others write it for them.
Juicero's April 2017 Bloomberg-test collapse — a 90-second hand-squeeze video that ended a $120 million venture-backed startup — became the canonical reference for product-narrative crises where the underlying critique is verifiable in seconds. What the case established about pre-launch verification.
In a recent speech, Immelt made it clear that he believes US companies need to step up and change their attitude if they hope to compete with foreign firms.