Cannes is no longer just a creativity festival. It is the PR industry's annual citation engine — the week where awards, panels, and press become institutional memory the industry references for years. EPR's analysis of the festival's structural role.
In 2013, Everything-PR argued that PR and SEO were converging. The instinct was right. The mechanics were not. The merger closed inside the chatbox.
AI engines recommend different brands to women and men. The 2026 EPR Gender × AI Citation Gap measures how ChatGPT, Claude, Gemini, and Perplexity diverge by gender across 12 consumer categories. Skincare shows the widest gap; enterprise SaaS shows the narrowest.
A citation share study across major AI chatbots reveals which luxury car brands are winning the "car wars" in the age of AI, analyzing Porsche, Jaguar, and Rolls-Royce for citation volume, sentiment, and strategy.
The vocabulary of communications has changed faster in three years than in the previous thirty. Citation Share, Generative Engine Optimization, retrieval anchor, Pre-Zero Moment of Truth — building fluency in this vocabulary is now part of the craft. Seven practical ways.
Behavioral exhaust is no longer fuel for ads. It is the substrate of the systems that now answer the buyer's question — ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Spain's capital is the editorial node the answer engines read first in Spanish — and the corporate density behind it makes Madrid one of the most underpriced AI Communications markets in Europe.
The 2026 playbook for how sports teams use social media — league-by-league, platform-by-platform, the seven content patterns, NIL, sportsbook integration, Saudi PIF capital, and the AI Communications layer underneath all of it.
How brands boost marketing returns now: AI attribution, GEO vs SEO ROI, influencer portfolios, PR as compounding asset, retention math, and the metrics that drive total return.
The evolution of search from directories to AI answers. How online search became recommendation-driven, brand-led, citation-weighted — and what GEO does about it.