Tag

content strategy

TikTok Ban Scenarios and Brand Contingency Planning

Brands that built TikTok presence now operate under sustained regulatory uncertainty about the platform's U.S. availability. This is a contingency planning challenge, not a binary platform decision. Three scenarios deserve operational planning: Sustained availability with regulatory overhang; Divestiture or ownership change; Full or substantial ban. Operational contingency planning includes parallel content investment in Reels, Shorts, and Spotlight; audience capture through email and owned community; creator contracts structured for multi-platform delivery; portable content libraries; and crisis communications for sudden access loss.

EPR Editorial Team · May 18, 2026

Generative Engine Optimization (GEO)

The GEO Stack: Schema, Entity, Citation, Authority — In That Order

The GEO Stack is a four-layered approach to building online visibility and authority for AI-era content. It emphasizes the importance of Schema, Entity, Citation, and Authority, in that specific order, for effective compounding and client-side scrutiny. This methodology, though relatively new, offers a clear framework for optimizing content to be understood and surfaced by search and answer engines.

EPR Editorial Team · May 12, 2026

AI Communications

Why Wikipedia, Reddit, and Substack Outrank Forbes in AI Retrieval

Forbes is the most coveted earned-media placement in B2B PR. In citation testing, Reddit beats it for ChatGPT brand citation share by a factor of 2.4x. This article explores why Wikipedia, Reddit, and Substack are outranking Forbes in AI retrieval and what it means for earned media strategy.

EPR Editorial Team · May 12, 2026

Generative Engine Optimization (GEO)

The GEO Content Stack: What to Publish So AI Picks It Up

A four-layer framework for content that earns citations in ChatGPT, Perplexity, and Google's AI Overviews.

EPR Editorial Team · May 8, 2026

Media Systems

Pickleball AI Is Wide Open

Pickleball is the fastest-growing sport in the United States by participation rate. Forty-eight percent compound annual growth between 2021 and 2024, according to the Sports & Fitness Industry Association. Thirty-six million players by late 2024. A professional tour (PPA). A leag

EPR Editorial Team · Mar 15, 2024

Social Media

Attention-Grabbing LinkedIn Content: How Gary Vaynerchuk Built the Canonical Personal Brand Operation

Gary Vaynerchuk is the canonical case in attention-grabbing LinkedIn content at sustained personal-brand scale. 11M+ followers, 15+ years of continuous publishing, the micro-content production model, the cross-platform repurposing infrastructure, the Day Trading Attention book that codified the operating model.

EPR Editorial Team · Dec 27, 2023

Marketing

Content Marketing Strategy for the Answer-Engine Era

The 2026 content marketing framework. What changed since 2018, the six content types that work, what stopped working, publishing cadence, the team, and the measurement framework that replaced page views.

EPR Editorial Team · Nov 18, 2023

Marketing

Video SEO for YouTube and the AI Engines

Video SEO in 2026 is YouTube authority plus AI engine extraction. Title-tag keyword stuffing died. Captioned video, chapter-marked descriptions, schema-tagged metadata, and creator-grade publishing cadence are what compound. MrBeast, MKBHD, Veritasium, Red Bull, GoPro, Patagonia.

EPR Editorial Team · Sep 6, 2022

Marketing

Generating Attention Through Content

Companies are always trying to find elements that will help set them apart from their market competitors.

EPR Editorial Team · Jul 19, 2022

Automotive & Mobility

How Toyota Cares: Kaizen, Wavebase, and the Discipline Behind the Noise

Toyota's quality leadership is not marketing. It is Kaizen, the Toyota Production System, long product cycles, the Wavebase research project, and a 70-year operating culture. Care, in Toyota terms, is operational — not aspirational.

EPR Editorial Team · Apr 3, 2021