Tag
content strategy
AI Reputation
How AI Engines Form Opinions About Brands
AI engines don't have opinions about your brand; they have retrievals. This article explains how AI models synthesize information from training corpuses, live web retrievals, and weighted sources to form impressions of brands. Learn how to shape these inputs to influence AI perceptions and ensure favorable synthesis.
CPG
The 5-Step AI Visibility Audit: Quick-Start
A five-step audit framework for measuring your brand's Citation Share across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. Two to four hours. The baseline measurement that drives everything that follows.
Healthcare
AI Communications for Healthcare
Healthcare communications are undergoing a rapid and profound transformation due to AI. This article explores how AI engines are becoming the primary intermediaries for information discovery in healthcare, impacting everything from patient discovery to crisis response. Learn about the seven dimensions of AI communications for healthcare and what leading organizations are doing to adapt.
Generative Engine Optimization (GEO)
Your AI Citations Have a 13-Week Shelf Life
Content untouched for more than 13 weeks begins losing AI citation visibility. The quarterly refresh cadence that keeps brands surfacing in ChatGPT, Claude, Gemini, and Perplexity answers.
Wellness
How Wellness Brands Get Indexed
The rise of AI-powered retrieval systems has changed how consumers discover wellness brands. This article explores how brands can optimize their presence across key 'anchor surfaces' like Wikipedia, PubMed, Reddit, and podcasts to ensure they are accurately and authoritatively represented in AI-generated answers, building a permanent retrieval-system presence.
Wellness
Gwyneth Built an Empire on a Newsletter
Goop normalized the wellness founder. The category never recovered. What began as a curated lifestyle email evolved into something much larger: a beauty and wellness company, a media platform, a retail business, a Netflix series, a podcast network, and ultimately a blueprint for an entirely new kind of founder-driven brand. Today, nearly every major wellness personality operates some variation of the model Goop established.
Crisis Communications
Your Media List Is Wrong
The media list has been the operational backbone of media relations for decades. New factors related to AI surface visibility, newsletter publishing, and shifting outlet authority require updating how lists are built and maintained. This article explains how to build a better media list for the AI era.
AI Communications
The New Gatekeepers — How AI Is Rewriting Power in Public Relations
Artificial intelligence is redefining public relations, with algorithms increasingly shaping information flow. This article examines the implications of this shift, exploring how PR professionals can adapt their strategies to navigate an AI-driven landscape while maintaining authenticity and ethical considerations.
AI Communications
Reddit and the Judgment Layer of AI
A user asks ChatGPT which mattress is best for back pain.The answer they receive — confident, conversational, specific — has been shaped, in part, by a Reddit thread from 2021. Three anonymous side sleepers. A moderator in r/Mattress who has spent six years correcting misinformat…