Crisis Communications
Depp v Heard: The PR Trial of the Decade
Johnny Depp lost in London and won in Virginia. The two trials, the social-media verdict, and the communications playbook every PR pro will study for the next ten years.
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Crisis Communications
Corporate Communications
The Corporate Communications Case Study Library
A permanent catalog of the most-studied corporate communications, branding, reputation, and crisis-management decisions in modern American business. Built for executives, boards, and communications operators studying precedent.
Food & Beverage
Restaurant Crisis Recovery Benchmark Q2 2026 — McDonald's, Chipotle, Wendy's Lead
Q2 2026 Restaurant Crisis Recovery Benchmark. McDonald's (89), Chipotle (84), and Wendy's (78) lead on recovery velocity; Boar's Head (18), Red Lobster (24), and Cracker Barrel (38) trail. Five patterns from four quarters of QSR crisis cycles. Speed of admission predicts speed of recovery.
Generative AI
How PR Teams Use AI in 2026: The New Public Relations Agency Services
In 2026, AI is standard infrastructure in PR agencies — embedded across research, media targeting, content creation, monitoring, measurement, and Citation Share tracking inside ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Microsoft Copilot. The full playbook.
PR News
Jolie v Pitt: The 8-Year War
Angelina Jolie and Brad Pitt's 2016–2024 divorce was the longest celebrity PR case in modern Hollywood. Hiltzik Strategies for Pitt; Arminka Helic and Chloe Dalton in London for Jolie. Eight years of separate camps, weaponized legal filings, and strategic silence. The case study, the publicists, the lessons.
AI Visibility
GM and the Long Memory of the Answer Engine
How GM's 2014 ignition-switch recall and subsequent safety issues continue to reappear in AI answer engines like ChatGPT and Google AI Overviews, impacting current brand perception and vehicle research. This article explores the challenges for automakers in the age of AI-driven information retrieval.
PR News
John Travolta 2010: Tabloid-Era PR Defense at the End of the Era
The 2010 National Enquirer cycle that targeted John Travolta offers structural lessons on how celebrity PR architecture evolved as tabloid economics shifted online. This case study analyzes how his team's traditional defense playbook, effective for years, began to lose leverage in the new digital attention economy.
Crisis Communications
Dana Delany 2010: The Candid-Interview PR Case Study
The October 2010 Prevention interview that demonstrated how a measured candor strategy can extend a career through middle age in Hollywood — and what the structural lessons are.
Crisis Communications
How Crisis PR Wins the AI Answer Box
The traditional crisis playbook was built for media, search, and social. Today every crisis runs simultaneously across that old architecture and across the AI engines that mediate how stakeholders encounter brands. Seven structural changes. One updated discipline.
PR News
Liam Neeson: The Most Engineered Career Reinvention in Modern Hollywood PR
How a $25M French-financed action film at age 56 created the most engineered second-act reinvention in modern Hollywood — and the seventeen-year communications architecture that followed. From Schindler's List through Taken through the Naked Gun pivot at 73.