How to handle a corporate crisis in the era of AI engines — the new crisis categories (hallucinated answers, deepfakes, training-data smear), the engine response playbook, and Citation Share as the new recovery KPI.
The Vatican has named the deepfake era. Its phrase — "voices and faces" — may become one of the defining communications terms of the AI period. A working tool for crisis communications teams.
Generative video has crossed the threshold from research demo to consumer product. OpenAI's Sora and Google DeepMind's Veo now produce video clips that, in the right hands and at the right length, are difficult for casual viewers to distinguish from real footage. The implications
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.