AI Communications
GEO for Nonprofits: How to Get Cited When Donors Ask AI Where to Give
Getting cited when donors ask an answer engine where to give is not branding. It is the output of four things you can build.
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GEO — Tagged Articles
AI Communications
How Universities Show Up in AI Search
The discovery layer for universities has moved. AI engines like ChatGPT and Google AI Overviews are the new first impression, requiring a shift from traditional SEO to Generative Engine Optimization (GEO) to ensure universities appear in AI search results.
Insights & Strategy
Geo Functions Are Necessary Today
The job description has changed. A communications leader at a Fortune 500 firm now has to answer a question that didn't exist three years ago: when a buyer asks ChatGPT about our category, do we show up — and what does it say about us?This is not a marginal concern. Reuters Insti…
Higher Education Communications
Student Search Behavior Inside ChatGPT and Perplexity
Prospective students are using AI engines like ChatGPT and Perplexity to compare programs, verify outcomes, model financial aid, and build college shortlists. This article explains why universities need AI-search visibility, structured outcomes data, and transparent pricing to stay present in the admissions decision process.
Higher Education Communications
The Enrollment Funnel Is Dead. Demographics Killed It. AI Search Buried It.
The traditional enrollment funnel - awareness, interest, application, admit, deposit, melt - collapsed somewhere around 2023.
Higher Education Communications
AI Search for Universities: How Colleges Build Visibility in ChatGPT, Claude, and Perplexity
The front door of higher education is now the answer box inside ChatGPT, Claude, Perplexity, and Gemini. The five-part operating system for university AI search visibility, Citation Share measurement, and faculty activation.
Higher Education Communications
How AI Overviews Are Rewriting College Rankings
Google AI Overviews now appear in more than 20% of all U.S.
Higher Education Communications
How to Fix Your University's Wikipedia Page for AI Search: The Citation Stack That Drives ChatGPT Answers
Wikipedia and Wikidata are the single highest-weighted sources in the AI citation stack. Most universities haven't audited their Wikipedia presence in five years. The audit, the legitimate fix, and the 60-day build.
Higher Education Communications
The GEO Playbook for Higher Education: How Universities Show Up in ChatGPT, Claude, and AI Overviews
The 7 inputs that move AI engine citations for universities. Schema, Wikipedia, Tier-1 earned media, faculty digital presence, research databases, expert platforms, original data. The 120-day build sequence.
Higher Education Communications
Why Your University Doesn't Show Up in ChatGPT — And the 90-Day Fix
If a prospective student asks ChatGPT about your category and your institution doesn't appear, the cause is your content infrastructure. The four reasons universities go missing and the 90-day repair sequence.