Editorial
4 Ways PR Agencies Can Utilise Omnibus Surveys to Gain Media Coverage
An Omnibus study shares the costs of sampling and screening between agencies and clients to provide quick results at relatively lower cost without sacrificing quality.
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PR Agency — Tagged Articles
PR Firms & Communications Agencies
Axia Public Relations: The Jacksonville PR Firm and Jason Mudd's Playbook
Axia Public Relations CEO Jason Mudd expects 2014 to be a big year for public relations (and public relations firms). He shared his 2014 public relations trends in a recent blog post on thepublicrelationsblog.com.
Insights & Strategy
Old PR vs New PR: The Three Eras of the Discipline, Updated for 2026
"Old PR vs New PR" was a 2010–2015 binary built on the shift from print-and-broadcast to digital. Twelve years later, the discipline runs across three eras: print-and-broadcast (1980s–2000s), digital/social/SEO (2009–2020), and AI Communications (2024–present). The "old vs new" binary collapsed when the third era arrived.
PR, AI & Communications News
The Pollack Group: PR Firm Profile
The Pollack Group (formerly The Pollack PR Marketing Group) is a Los Angeles integrated PR, marketing, and brand agency founded 1985 by Noemi and Stefan Pollack. 41 years operating. 16 employees, $4M revenue (2026). HQ at Avenue of the Stars + NYC office. Partner in Worldcom PR Group.
PR, AI & Communications News
Random Tidbits from A NY PR Agency Owner
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.
PR, AI & Communications News
PR Budget 2026: A, B, and C-Tier Brand Benchmarks and Line Items
A PR budget in 2026 is no longer a press-release spend — it is a Citation Share investment across ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Real benchmarks across A-tier (Salesforce, HubSpot, Stripe), B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop), and C-tier (Resend, PostHog, Topicals, Vacation Inc.).
PR, AI & Communications News
Citadel PR: UK Communications Firm Founded by Former Journalists
The UK gets a brand spanking new PR firm to turn to as former journalists form the Carlisle based Citadel PR. The past news editor of The Cumberland News, Vic Gibson, and colleague Nick Brownlee team up to create a new digital communications firm.
PR, AI & Communications News
Russia PR: The Putin Era Communications Map
The Russia PR landscape in 2026 — the Putin personal brand, the state communications apparatus, the 2022 sanctions inflection, and what foreign brands operating in or around Russia have to understand.
Luxury
Claudia Dressler, Managing Director of PRCo Germany: Luxury Hospitality PR Across DACH
Claudia Dressler, Managing Director of PRCo Germany since 2008, on running luxury hospitality PR across Germany, Austria, and German-speaking Switzerland from Munich.
PR, AI & Communications News
Communications Budget Benchmarks 2026
What Fortune 500 companies spend on communications, crisis, and executive visibility in 2026 — and the budget categories that didn't exist five years ago. The Everything-PR benchmark.