Coke and Crimea: All Marketing Is Local
This past December, Coca-Cola posted a holiday update to its followers on Vkontakte, a social media network popular in Russia and Eastern Europe. The post included a cheerful message overlaid on a map of...
Tagged: PR Campaign
How University PR Programs Must Evolve to Serve Students
In today’s digital world the lines between facts, entertainment, public image, vocation, and recreation are growing ever blurrier. Momentary whims and tiny soundbites can now control a brand, creating consequences much greater than they...
RF|Binder Desperately Needs PR People Says Email From Recruitor
Andrew Gagen of MVP Recruiters e-mailed multiple people at different public relations firms noting that RF|Binder is very understaffed. One wonders how their clients – and the industry – feels about that. Probably not...
The Role of PR in the Quest to Save Puerto Rico from Debt
For the past ten years, Puerto Rico has struggled to climb out of a deep depression. So now Congress wants to create a safe route out for this American territory. Many investors in Puerto...
Brilliant Hedge Fund PR & Marketing Campaign by SpringOwl’s Yahoo Campaign
Hedge fund company SpringOwl unleashed a brilliant Public Relations take-down campaign aimed at Yahoo which has been covered in media worldwide this week. In a 99-page presentation, the investment company called for Yahoo to...
Athletic Companies and Their PR Campaigns
Athletics marketing is as competitive as the consumers using the products. As a result, companies need to find new ways to rebrand and reinvent themselves to consumers. Nike, Adidas, and Under Armour are three...
Cultural Non-Profit In Need Of Professional Public Relations Campaign
FirstWorks’, a Rhode Island based non-profit has a simple purpose: to build the cultural, educational, and economic vitality of our community by engaging audiences with world-class performing arts and education programs. Launched in 2004,...
Memphis Police to Launch Marketing Campaign
The Memphis Police Department is searching for a firm to assist them with a marketing campaign in order to increase recruitment to the city’s finest. The RFP seems to seek a kindler, gentler, smarter...
Nigerian Government to Unleash PR Campaign Against Local Extremists Linked to ISIS
The Federal Government of Nigeria prepares to unveil a new organization dubbed the National Strategic Communications (NSSC), a group tailored to unravel the knot of ideology and insular narrative of Boko Haram terrorists and...
The Public Relations of Pasta
PR campaigns can sometimes be saucy. As was the case in 2014 when CEO of activist company Starboard Value, Jeff Smith, battled against the forces of Darden Restaurants, Inc. owners of Olive Garden and...
