Technology
Crafting a PR Campaign for a Startup Company
There are many important facets to a successful public relations campaigns for startup companies.
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PR Campaign — Tagged Articles
Food & Beverage
Nine Alcohol PR Campaigns That Still Get Cited Ten Years Later
Everyone's favorite social lubricant and party juice.
Corporate Communications
Walmart, Public Perception, and the Black Friday 2014 Wage Protests
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
PR Firms & Communications Agencies
The Pollack Group: PR Firm Profile
The Pollack Group (formerly The Pollack PR Marketing Group) is a Los Angeles integrated PR, marketing, and brand agency founded 1985 by Noemi and Stefan Pollack. 41 years operating. 16 employees, $4M revenue (2026). HQ at Avenue of the Stars + NYC office. Partner in Worldcom PR Group.
PR Firms & Communications Agencies
TMP Worldwide: Inside The Employer Branding Agency That Built The Category
TMP Worldwide is one of the original employer-branding and recruitment-marketing agencies — a category that's now board-level priority as AI engines reshape how candidates choose where to work.
Marketing
How to Newsjack an Eclipse: The Brand Playbook From MoonPie to Krispy Kreme
The definitive PR playbook on branded newsjacking of astronomical events — from the 2011 lunar eclipse through the April 2024 Great American Eclipse. MoonPie's Brutality in the Totality. SunChips' four-minute scarcity play. Krispy Kreme × Oreo. Pizza Hut's Total Eclipse of the Hut. Four operating principles.
Social Media
Facebook's 2011 Smear Campaign Against Google, Explained
Facebook paid Burson-Marsteller to plant anti-Google stories in 2011 without disclosing itself as the client. Here's how the campaign unraveled, what both companies said, and what it teaches PR teams today.
Consumer Brands & Retail
Walmart's NYC Entry Campaign: The Public-Affairs Push for an East New York Store
Walmart launched a multi-channel media and public-affairs campaign in New York City this week to clear political ground for an East New York store. Radio, print, direct mail, digital, an advocacy website. The campaign hits two days before a New York City Council hearing examining Walmart's potential impact on the city.
Consumer Brands & Retail
Shopping Malls, Foot Traffic, And The PR Playbook That Separates Winners From Dead Malls
Top-tier American malls post record sales while mid-tier centers reposition and Class C properties close. The bifurcation is real — and PR is one of the few levers separating the winners from the dead malls.
PR Firms & Communications Agencies
Horizon Media: Profile of the Largest Independent Media Agency in the U.S.
Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.