Cybersecurity marketing moved past fear in 2026. 25 campaigns that broke through, the standing research-asset programs behind them, and the ten vendor efforts that missed — CrowdStrike, Palo Alto, Cisco, McAfee, Norton, Trend Micro and more.
Twenty years ago we launched Haute Living into the last viable print luxury market in America. Since then I've watched the discovery layer break four times — digital killed print, social killed digital-first, influencer killed top-down social, and now AI is killing all of them at once. Seven months into a shift most PR peers won't name for another year.
The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
Consumer search has shifted from keywords to conversational prompts. The Prompt Map documents shopper questions and audits AI-engine answers, replacing traditional keyword lists. Learn how to build and maintain this new unit of demand research.
Absolut held one visual concept for 25 years. Johnnie Walker has held one tagline for 25 years. Heineken built brand-as-setting across a decade-plus. White Claw refused to intervene in audience-authored identity. Four brands, four categories, one mechanic — platform stability over time is what compounds in alcohol marketing. The brands that fail run on campaign-by-campaign thinking.
Rockstar's scarcity-first playbook for Grand Theft Auto V: minimal announcements, character-driven trailers, and the discipline of matching hype to the final product.
Traditional banking trades at a structural discount to every other sector. McKinsey's 2025 Global Banking Review documents the gap — and the brand, narrative, and trust deficits that drive it.
How cannabis brands build visibility across AI search systems — why the category is uniquely challenging for AI retrieval, the role of Reddit and trade press, compliance considerations, and the disciplines that work.
A new 5W research report synthesizes nine independent datasets on AI citation behavior — and the picture it produces should change how the entire industry budgets earned media.
AI is the new first touch. The funnel just collapsed. What it means for budget allocation, measurement, organizational structure, and crisis response.
