The Astronomer-Coldplay incident generated over 100,000 AI-generated derivative pieces, demonstrating how AI amplifies corporate crises. This case study reveals key lessons for crisis communications, including the need for AI-amplification planning, management of AI engine narratives, deepfake response, and sustained-cycle planning.
The most useful AI tools for communications teams in 2026 fall into five jobs: building (Lovable, Bolt, v0 for sites and microsites), writing and research (AI assistants like Claude and ChatGPT, plus Perplexity for sourced research), creative production (tools for v…
Consumer search has shifted from keywords to conversational prompts. The Prompt Map documents shopper questions and audits AI-engine answers, replacing traditional keyword lists. Learn how to build and maintain this new unit of demand research.
Successful alcohol marketing feels like culture, not advertising. Brands like Absolut, Heineken, and White Claw excel by selling moments and identity, not just drinks.
Most employee advocacy programs underperform because they are designed as content distribution mandates rather than as genuine advocacy infrastructure. Learn how to create programs that actually drive results through opt-in participation, substantive content, executive involvement, and proper measurement.
The Fintech CEO Authority Index for Q2 2026 analyzes the earned media of top fintech executives, revealing key trends in influence, cross-vertical reach, and the impact of IPOs and strategic communications.
Everything-PR’s 2026 Tech IPO Communications Scorecard analyzes earned media patterns from 2024-2026 listings to reveal strategies for success. Stripe, Reddit, and Klarna lead the pack, demonstrating the importance of early relationship-building, consistent messaging, and diverse spokesperson benches.
Explore how strategic marketing in the video game industry builds anticipation and shapes expectations long before a game's release. This article delves into successful campaigns, focusing on Rockstar Games' Grand Theft Auto V, illustrating how discipline, clarity, and confidence in marketing lead to record-breaking success and cultural impact.
Why do traditional banking trades at a structural discount to other sectors? This article explores the communications and brand implications documented in McKinsey's 2025 Global Banking Annual Review.
How cannabis brands build visibility across AI search systems — why the category is uniquely challenging for AI retrieval, the role of Reddit and trade press, compliance considerations, and the disciplines that work.