Five Misconceptions About Public Relations
Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are...
Tagged: PR
Common Mistakes in International PR
With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to...
Parq Vancouver’s Lackluster PR Crisis Response
Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as...
UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign
British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan...
Emerging Trends in Modern Public Relations
Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with...
How can we create more opportunities for women to be PR leaders?
If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated...
Facebook PR Hire Has a Tough Challenge Ahead
International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However,...
Head of HYPR, Gil Eyal And Influencer Marketing
Whatever your influencer needs, HYPR has the scoop. As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations...
Twitter Boosts Responsibility Profile by Targeting Political Bots
In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook...
PR News From Ruder Finn, Lewis PR & 5WPR
FleishmanHillard Taps Dianna Kraus to Head Updated Sports Practice FleishmanHillard have now announced that Dianna Kraus, a veteran of the company will be taking the role of global managing direct for the recently relaunched...
