Head of HYPR, Gil Eyal And Influencer Marketing
Whatever your influencer needs, HYPR has the scoop.
As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations service provider transforming the world of influencer marketing by giving clients in-depth insight into the audience demographics of social influencers- and potential marketing partners.
Gil Eyal, CEO and founder of HYPR, has grown the firm from humble beginnings since its launch in 2013. Under his direction, HYPR has built a client base of some two hundred Fortune 500 brands and the biggest advertising and PR agencies in the world- including LVMH, Whitewave, Mediacom, Michael Kors, Calvin Klein and Revlon.
Before opening HYPR’s doors, Eyal was the COO of early-entrant photo sharing app Mobli Media, drawing in over 20 million users and trailblazing the early influencer marketing space to recruit, and work with, more than 120 celebrities, including stars like Leonardo DiCaprio, Tobey Maguire, Pitbull and Lance Armstrong to Lil Wayne, Serena Williams, Nash Grier, Bart Baker and Cameron Dallas. It is this experience that opened Eyal’s eyes to the untapped potential of influencer marketing, launching HYPR to provide the tools to analyse celebrity and influencer audiences, and automate the running of measurable, targeted campaigns at any scale.
‘I’m a big believer in the concept that influencer marketing is a form of marketing and the same fundamental rules [of traditional marketing] apply… you would never advertise in a magazine and say, “Oh, I got a million readers” without asking who those readers are and if it matters,’ says Eyal of his firm’s offering. Indeed, it is this logic that has underpinned HYPR’s rapid success: with a veritable database of influencer information that matters, firms are flocking to the service.
Still, it isn’t all smooth sailing. With influencer marketing coming under increasing scrutiny over authenticity concerns, brands risk losing credibility with their audiences. There’s also the challenge of ensuring data integrity; in the “fake news” era, HYPR has to ride the same waves as the rest of us.
As HYPR continues with its work of building the largest influencer analytics network worldwide, the firm’s teams in Israel and the US are expanding. Most of the openings for a technology start-up are obvious, with a demand for experienced developers and team leads. HYPR is also open to speculative applications from those from other backgrounds, but still keen to make an impact.
With an MBA from the Kellogg School of Management at Northwestern University, Eyal was the recent recipient of the 2017 Digiday Top Boss Award in the technology industry, and has been listed as one of the 40 “must follow” digital media influencers.
HYPR won the 2017 Performance Marketing Award in the SaaS/Tracking Platform Category, the 2018 Martech Awards Best Influencer Marketing Management Platform, and is ranked 19th in the Inc. list of fastest growing companies in New York City. The firm has offices in Tel Aviv, Israel, and New York City, US.