PR

If you ever step inside a public relations firm, chances are most of the employees are women. While there are still plenty of men in the industry, for the most part, it’s a female-dominated industry. PR is an especially inclusive industry for women, well that is, unless you consider the very top of the chain. Around 61% to 85% of all PR-related jobs are held by women, and women account for 59% of PR managers. Yet, figures released by the 2014 World PR Report estimated only 30% of all global PR agencies run by females. PR is a field that... Read More >

International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg is coming on board Facebook even as the premier social media company in the world is dealing with multiple scandals, while also trying to break into new international markets. Some are saying Clegg’s government experience—he was a top British liberal politician for many years—will help... Read More >

Whatever your influencer needs, HYPR has the scoop. As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations service provider transforming the world of influencer marketing by giving clients in-depth insight into the audience demographics of social influencers- and potential marketing partners. Gil Eyal, CEO and founder of HYPR, has grown the firm from humble beginnings since its launch in 2013. Under his direction, HYPR has built a client base of some two hundred Fortune 500 brands and the biggest advertising and PR agencies... Read More >

In recent months, and in response to massive consumer and political pressure, social media companies have been clearing the decks, deleting bad actors and “fake” accounts while also limiting the accounts of provocateurs. Facebook has deleted millions of accounts, gaining consistent headlines. Not to be outdone, Twitter recently suspended a network of accounts accused of “pushing pro-Saudi messages” on the heels of the Jamal Khashoggi scandal. Speaking to the media, Twitter said the accounts were “behaving like spam accounts,” and that Twitter had been monitoring the accounts “for some time.” The company added that, though the content appeared to be... Read More >

FleishmanHillard Taps Dianna Kraus to Head Updated Sports Practice FleishmanHillard have now announced that Dianna Kraus, a veteran of the company will be taking the role of global managing direct for the recently relaunched sports sector of the firm. Kraus is also a senior partner and senior VP for FleishmanHillard and has helped with leading multiple global communication strategies for clients over the years in the technology, financial services and automotive spaces. Kraus will be working alongside a selection of newly-designated regional leaders, including her senior partner and senior VP colleague Steve Hickock, leading the Americas, Suki Zhao who is... Read More >

A PR strategy is a fantastic way for a brand to develop its online presence, improve its reputation and even attract new customers. However, as the media world continues to change, and the preferences of consumers transforms with it, sometimes companies need to refresh their PR strategy to get the most out of each campaign. Of course, refreshing a strategy isn't always easy. It's important for businesses to know what kind of questions they should be asking themselves as they assess the potential of their current PR techniques and set plans in place for the future. Here are some basic... Read More >

The selected consultant will recommend and execute strategies that aim to educate customers and stakeholders about upcoming improvements to the regional tolling customer experience including the introduction of new 6C toll transponders, the upgrade to the automated pay points for cash and credit card paying customers and upgraded service options made possible through a new back office system (BOS). As part of the strategy development, the consultant will research and evaluate SANDAG’s current branding of the SR 125 toll road, also known as the South Bay Expressway, and the I-15 Express Lanes, in order to form recommendations that will best... Read More >

There's more to running a successful company than creating a great product or service and sharing it with the world. Many companies with plenty of potential end up failing because they haven't put the right amount of planning and attention to their public relations and marketing campaigns. Although PR isn't the newest strategy in the business world, it's just important today as it has ever been. For companies to gain the credibility and trust they need to thrive in an increasingly competitive market, they need to attract press coverage from media outlets that their customers respect and trust. Valuable press... Read More >

The City of Dania Beach seeks to build brand awareness by utilizing various public relations strategies and activities. The desired public relations firm is needed to perform a range of duties that will familiarize residents, tourists, and the regional and national community with the distinctive qualities of the City and the opportunities that come with residing, visiting and investing in the City. Background: The City of Dania Beach was established and incorporated in 1904 as the “City of Dania”. On November 3, 1998, the residents, by referendum, voted to change the City’s name to the “City of Dania Beach” and... Read More >

The Public Relations and Communications Association (PRCA) had just added a new branch: Southeast Asia. Founded in London in 1969 and now operating in 55 countries, the PRCA represents PR and communications consultancies, in-house teams and individuals all over the world. This year, Southeast Asian firms will be welcomed into the fold. The body will be chaired by the regional director of Text100, Lee Nugent, and overseen by PRCA’s London-based events executive, Tara Munis. Munis is set to relocate to Singapore. The PRCA Southeast Asia chapter has already been joined by a number of leading agencies, including Affluence PR, Blue... Read More >