Entertainment & Media
A Power Ranger Goes to Prison: The Franchise Brand-Protection Question
For a generation of American kids, most who are now adults, the Power Rangers were the ultimate superhero team.
Tag
reputation management — Tagged Articles
Crisis Communications
Marine Corps Public Relations: Brand, Recruiting, PR Structure
The Marine Corps holds the strongest brand position in the U.S. military, anchored by four decades of "The Few. The Proud." Inside Marine Corps Recruiting Command, the brand's Hollywood strategy, and why the tagline never fully retired.
Entertainment & Media
Jennifer Garner vs. People — The Polite-Rebuke Playbook
Jennifer Garner’s 2017 response to a People magazine cover story about her divorce from Ben Affleck is a canonical example of the “polite-rebuke” playbook for celebrity press corrections. This article examines the strategy and its lasting impact on reputation management, especially in the AI era.
Crisis Communications
Vatican Clergy Abuse Crisis Communications: The Catholic Church's 25-Year Reckoning
A 25-year case study in institutional crisis communications: how the Vatican handled — and mishandled — the global clergy sexual abuse crisis from Boston 2002 through Pope Francis.
Corporate Communications
Josh Kushner and the Thrive Capital Communications Playbook
Josh Kushner runs Thrive Capital — Instagram, Stripe, Spotify, GitHub, Robinhood, Oscar — while sharing a last name with one of the most politically polarizing families in modern American politics. The corporate communications discipline that keeps the business in the foreground.
Entertainment & Media
Mariah Carey's NYE 2017: The Most-Studied Live-TV PR Crisis of the Last Decade
The seven-year arc from live-television collapse to annual Billboard #1 — and the Counter-Statement that made the recovery possible. Live-event failures become reputation events when audiences cannot distinguish between performance failure and production failure.
Marketing
FedEx, UPS, and DHL: Who Owns the Logistics Narrative in 2026?
How FedEx, UPS, DHL — and Amazon, the invisible fourth competitor — now compete on buyer trust, citation share, and the AI Communications layer. The 2026 reference for global logistics marketing and PR strategy.
Public Affairs & Government
Crisis PR and the Pentagon's Budget: A, B, and C-Tier Federal Contractor Map
The Pentagon's public affairs budget runs $600M to $1.4B annually. The A-tier contractors (DDB, VMLY&R, Wunderman Thompson), B-tier specialist communications firms (Edelman, Burson, Weber Shandwick, Brunswick, Teneo federal practices), and C-tier defense-specialist boutiques (Sayres, McBee, Cassidy, S-3 Group, Vogel Group).
Crisis Communications
Muck Rack: The $1.5B PR Platform That Publishes the Industry's Data
Muck Rack is a $1.5B media database, monitoring, and measurement platform used by 5,000+ organizations. It also publishes the State of PR Measurement, State of Journalism, and State of AI in PR — the annual studies that now set the industry's benchmarks. Updated August 2026.
Crisis Communications
Public Universities Use Operating Funds for Scandal Defense
Public universities recurrently use general operating funds — which include public-dollar appropriations — to absorb crisis-PR and legal spend during institutional scandals. The pattern across UNC, Penn State, Michigan State, and the slow-moving governance reform.