
Tula, Alo Yoga, Glossier, and the Ten Canonical Micro-Influencer Campaigns
Ten canonical micro-influencer campaigns — Glossier, Daniel Wellington, Food52, Tula, Bombas, Everlane, Outdoor Voices, Fabletics, Thrive Market, Alo Yoga. The pattern across them matters more than any single campaign: each built a community-sourced content layer that now feeds the AI citation engines years after the budget was spent.










