PR News
Oct 12, 2018
Pret’s PR Crisis
Sandwich chain Pret A Manger is facing its biggest PR nightmare its making headlines for not consistently listing all ingredients on packages.
3 min readRead more
Ronn Torossian
Founder & Chairman, 5W AI Communications · Publisher, Everything-PR
PublisherPRAI VisibilityCommunications
About Ronn
Ronn Torossian is the founder and chairman of 5W AI Communications, the AI Communications Firm. He is the publisher of Everything-PR and the author of two best-selling editions of For Immediate Release.
Latest by Ronn Torossian
PR Insights & Public Relations Strategy
Sep 3, 2018
Wells Fargo Fires Employees Over Expense Reports
Sometimes, no matter what, people don't learn.
3 min readRead more
PR News
Jul 23, 2018
What These PR Misses Can Teach Us
They say what doesn't kill you can make you stronger.
3 min readRead more
PR Insights & Public Relations Strategy
Jul 9, 2018
Personal Rebranding Using a Public Relations Campaign
For a long time now, people have often thought of branding as something connected specifically to companies and corporations.
3 min readRead more
PR News
Jul 3, 2018
BBC Settles with “Underpaid” Editor
CNN is reporting that the BBC is apologizing for "underpaying" a senior editor who happened to be a woman.
3 min readRead more
Editorial
Jun 19, 2018
Becker Back in the Headlines for all the Wrong Reasons
It's been decades since tennis sensation Boris Becker made international headlines.
3 min readRead more
Ask The Experts
May 31, 2018
Tricks for Launching Influencer Marketing Campaigns
One of the best ways to immediately improve brand reach and expand the potential any marketing campaign, is with influencer marketing.
3 min readRead more
PR Insights & Public Relations Strategy
May 19, 2018
CBS Answers Allegations as Former NCIS Star Points Fingers
Until very recently, Pauley Perrette played Abby Sciuto, one of the most popular characters on one of CBS' most popular programs: NCIS.
3 min readRead more
PR Insights & Public Relations Strategy
May 7, 2018
How is Adidas Beating Nike at Its Own Game on Its Own Turf?
Market analysts have a lot of ideas about this, but one of the key factors has definitely been solid consumer PR and celebrity endorsements.
3 min readRead more
PR News
Apr 25, 2018
Premier League Richer than Ever
Outside the United States, soccer (it's football everywhere but here) is the biggest sports draw in the world.
3 min readRead more