Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.
Social Media

Instagram and Influencer Marketing

It’s not always easy to stay on top of all of the changes happening in the digital and social landscapes, given their speed. Between social

20180404151451 HED Launch MaryDelaney TheOracles
PR Insights

PR for product launches 

What can be done to get journalists interested in a product? A product launch involves a lot of components that have to be synchronized to

PR Insights

Wealth Management Goes Digital

Digital wealth management is the use of technology to  help clients manage and grow their wealth . It also offers investors a range of savings

james iannazzo
News

Clash of Employee and Company Actions

Recently, one of the top-ranking financial advisers at the wealth and investment management division of Bank of America, James Iannazzo, was fired and arrested. That

Fashion Week Public Relations
PR Insights

Customer segmentation in fashion marketing

Customer segmentation aims to divide a large customer base into smaller subgroups that share similar needs and characteristics. Some of the normal criteria for subgroup

influencer-marketing
Marketing

Evolution of influencer marketing

The pandemic saw a lot of businesses pressing pause on campaigns and sometimes canceling them completely. With physical events canceled and brick-and-mortar stores shut, businesses

Heinz History Center Ketchup Bottle 694f32bf0e9ef81016789076834d1a45
Marketing

Heinz enters the gaming world

Marketing is evolving with the world it inhabits. The pandemic is not only leaving behind lessons but is also creating opportunities in the marketing world.

faq 2655310 960 720
Marketing

FAQ Pages for Conversions

One of the important elements of a company’s website is the Frequently Asked Questions (FAQ) page, which helps with a company’s customer conversion journey. Any

Find the Right PR Solution

Contact Information