PR Strategies for Israeli Companies

2022-05-09 by Ronn Torossian

With the right PR strategies, both big and small Israeli companies can get the chance to get media coverage, engage with their target audiences and convert more customers. With so many businesses of all kinds trying to compete for the attention of the customers these days, companies that want to stand out from the crowd need to be more creative in their PR efforts.

Social media

Any company that is serious about its PR efforts needs to maintain a consistent presence on relevant social media platforms that the audience already likes to use. This is mainly because social media platforms help companies increase their brand visibility, and spread their messages further, compared to many other PR strategies. They’re also useful in mitigating a potential PR crisis by taking control of a negative situation and correcting the narrative in real-time. Instead of simply setting up an account and then forgetting about it, companies should be actively engaging their audiences on social media platforms by sharing valuable content that the target audience will find informative and useful and joining relevant conversations on those platforms. To make the most out of social media platforms, companies can also use various social media listening tools to better monitor what consumers are saying about the business and its products or services and to get a chance to correct misinformation or react in real-time. It’s also smart for companies to provide excellent customer service through social media platforms simply by solving customer complaints or problems and responding to the messages from the target audience as fast as possible.

Controversy

A great way for companies to quickly grab the attention of the public is by creating some sort of controversy around themselves or their messaging. Most people tend to enjoy debating, and when companies can provide their consumers with a topic that’s good enough to get a debate going, it can quickly turn into a successful PR campaign. Companies can generate plenty of media coverage too, by getting different segments of the target audience to analyze the company’s statement and give their opinion on that statement or the overall subject. Whether those opinions are going to be coming from the consumers through reviews or social media comments, industry experts, or reporters, more people will end up joining the conversation because they’ll have a lot of things they want to say. Consequently, the company will end up generating a lot more attention from the public and from media outlets, which is the key to the success of any PR strategy.

Influencer partnerships

According to research, over 90% of customers tend to trust the recommendations that they get from other people, compared to messages and ads from the brands that are trying to promote their solutions. That’s why influencer marketing has turned into one of the fastest-growing channels for customer acquisition for brands and corporations. In fact, over 50% of all companies have stated that they’ve managed to generate better results through their influencer marketing or partnership efforts compared to any other medium. Companies that have invested in influencer marketing campaigns have seen up to $20 in return for every dollar they have spent on that influencer marketing campaign. When companies can partner with relevant influencers, they’re also reaching out to their extensive and engaged network of followers, which can drive a lot more brand awareness, website traffic, and conversions for the business.

Ronn Torossian is Chairman of 5WPR, an agency which works extensively in Israel PR.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities