How can Influencers help Spirit Companies?

2022-05-26 by Ronn Torossian

Spirits companies have started to turn to influencers to connect with their consumers. This has come about because influencers have the ability to reach a wider audience than traditional advertising methods.

As spirits brands continue to grow, they are looking for new ways to reach their audience, and influencer marketing may be the solution. It’s no secret that influencers can provide a high return on investment (ROI) for brands as this has been proven over the years.

Spirit companies have been able to connect with their customers through the power of influencer marketing. This method of marketing has become more popular over time, as it allows companies to target specific demographics with a message that’s relevant to them.

Influencer marketing is also an easy way for spirit brands to reach a wide audience at once. It’s not uncommon for spirits companies to work with several different influencers at once, but there’s an added benefit when they choose to work with large-scale influencers.

How Social Media Influencers Influence Consumer Behavior

Large-scale influencers have the ability to change consumer behavior by inspiring them or giving them insight into products that they may not have known about otherwise. Spirits brands can take advantage of this by partnering up with these influential individuals who have large followings across multiple platforms such as Instagram or YouTube.

Larger brands are turning to influencer marketing to promote their products, and Spirit companies are no exception. Liquor and spirits companies have been using influencers for years, but now they’re taking it to a new level.

According to a recent report from Nielsen, US alcohol consumption has risen 1% over the past year, with millennials leading the charge, and brands are taking notice. The rise of influencer marketing has made it easier than ever for spirits companies to find the right influencers who can help them reach audiences across social media platforms like Instagram, Twitter, and Facebook.

With the right strategy in place, and with the right tools at their disposal, spirits companies can drive sales by reaching consumers directly through their favorite influencers.

The role of Millenials

The spirit industry is a highly competitive one. To stand out, companies are relying on influencers to help them reach new audiences and create a buzz around their products.

The trend of increased spirit consumption is being driven by millennials and Gen Z consumers, who are more open to trying new products than their older counterparts.

But while millennials may be willing to experiment with new products, they’re also incredibly skeptical. To combat this skepticism, spirit brands are relying on influencers or social media personalities with a large following to help spread the word about their products.

Influencers can help spirit brands reach younger demographics by offering a trustworthy voice for their brand and connecting with fans on an intimate level. For example: If someone likes watching a particular influencer’s videos and follows them on Instagram, it’s likely that person will pay attention to what that influencer has to say about a particular spirit brand.

Ronn Torossian is Founder of 5WPR.

Ronn Torossian: Insights from a Native New Yorker and CEO of 5WPR

Ronn Torossian is the founder and CEO of 5W Public Relations, one of the largest independently-owned PR firms in the United States. With over 20 years of experience crafting and executing powerful narratives, Torossian is one of America's most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company's growth, overseeing more than 250 professionals in the company's headquarters in midtown Manhattan. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named "PR Agency of the Year" by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world's most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine's Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country's foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is an industry best-seller. A NYC native, Torossian lives in Manhattan with his children. He is a member of Young Presidents Organization (YPO), and active in numerous charities