General Information
World Business Chicago is a public-private, non-profit partnership that drives inclusive economic growth and job creation, supports business, and promotes Chicago as a leading global city. More information may be found at http://www.worldbusinesschicago.comBackground:
Chicago Anchors fora Strong Economy (CASE) is a network of 16 prominent Chicagoland anchor institutions committed to collectively impacting neighborhood economic development through local purchasing, hiring, and investment. More information: http://www.chicagoanchors.com/ CASE has created a proprietary tool currently called the ‘Diagnostic Tool’ to provide businesses with an assessment of their capacity and readiness to work with an Anchor. The Diagnostic Tool is scaling its matchmaking function that connects local businesses to procurement opportunities with CASE’s Anchor Institutions and/or programming opportunities with Community Partners.SCOPE OF WORK
Chicago Anchors for a Strong Economy is seeking a creative agency partner to help with the following:- Develop Diagnostic Tool branding and provide marketing support to achieve Chicagoland recognition
- Develop marketing campaign around the promotion of the Diagnostic Tool to recruit businesses to participate in the Diagnostic Tool Process
- Increase CASE’s recognition in the Chicagoland business community as a value-add partner that helps provide access to potential customers and resources.
Discovery:
- Diagnostic Tool Branding, Messaging & Communications Campaign
- Target audiences: potential businesses who meet the criteria below, Anchor Institutions, Community Partners (e.g., Goldman Sachs 10,000 Small Businesses at City Colleges of Chicago)
- Business Criteria for Diagnostic Tool Participation
- Able to provide 2 years of financial data
- Able to articulate how they would sell to an institutional buyer
- Headquartered in Chicagoland
- More than 2 full time employees
- More than $150,000 in annual revenue
- Development:
- Diagnostic Tool Marketing Kit
- Execution:
- Website Enhancement: landing page(s) on existing Chicagoanchors.com website specifically dedicated to the Diagnostic
- Some initial ideas on sections include:
- Welcome, Value Proposition and Registration Form
- FAQs
- Testimonials
- Upcoming events with registration links (if possible)
- Refer a business
- Community Partners
- Video Story Boarding
