AI communications & PR intelligence for crisis communications.
EPR Crisis is the dedicated crisis communications title of the Everything-PR network — daily reporting, research, and AI-visibility analysis on how brands, executives, and institutions in crisis earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Nike's Dream Crazy launched September 5, 2018. Stock dipped 3%. Sales rose 31% in 72 hours. Record revenue by fiscal 2019. The canonical brand-activism case that rewrote the math.
Every brand should know what each of the five major AI engines says about it for the prompts that matter. This article outlines a structured audit process, covering the engines to test, prompt categories, scoring dimensions, and actionable outputs to manage your AI reputation.
Ryanair has the longest publicly documented reputation recovery in modern aviation. The 2013 Which? Magazine worst-brand ranking was the starting point. Thirteen years later, the airline is operationally reliable, commercially dominant, and still adversarial.
Every major religious institution is one investigation away from a reputation event. The six layers of trust infrastructure that determine how AI engines describe your tradition — built before the crisis, not after.
CEOs are asking five new questions about reputation. None are what the legacy communications stack was built to answer. A study of 480+ S&P 500 earnings calls.
ChatGPT says your CEO went to Stanford. She went to Penn. Why AI engines hallucinate about brands, and how to close the citation gap before it compounds.
Boeing, J&J, BP, Wells Fargo, Theranos, Volkswagen, Bud Light, FTX. How five AI engines rank and frame 25 reputation-crisis brands — and what it means for crisis recovery.
Banking #1, Pharma #2, Aerospace #3, Automotive #4, Tech Platforms #5. How five AI engines rank the 15 industries most associated with reputation crisis.
Communications playbook for deepfake threats — authentication chains, detection vendors, legal pre-positioning, response templates. Build it before the incident, not during.
Ten auto industry crises that retain permanent citation density inside AI search engines — and what crisis communications looks like in 2026, when the engines have a longer memory than any newsroom.
Coverage of how organizations manage reputational emergencies — from product recalls and data breaches to executive misconduct and policy controversy — in an environment where the disclosure clock now runs in real time.
Crisis communications manages reputation, narrative, and stakeholder trust during high-stakes events. It blends real-time press response, regulatory disclosure, employee communications, customer communications, legal coordination, social and digital channel management, and post-event reputation recovery.
The window between incident and public expectation has compressed. Social platforms surface events within minutes. Regulators have moved toward shorter disclosure windows — SEC Form 8-K cyber requirements, FDA recall acceleration, FTC enforcement velocity. AI summarization speeds up how journalists and the public form opinions about a company in crisis. Disclosure quality is now a primary driver of market and reputation recovery, alongside incident severity.
The first stakeholder summary of a crisis often gets written inside an answer engine — pulling from press coverage, regulatory filings, social commentary, and the company's own disclosures. Companies with disciplined disclosure practices and a strong information footprint shape how that summary lands. Companies without one get framed by their critics and adversaries.
Breach response and post-incident communications. Product recalls. Executive misconduct. Regulatory enforcement events. Activist short-seller campaigns. Workplace controversies. Litigation-adjacent crisis. Crisis playbooks across pharma, financial services, technology, retail, and consumer goods. Plus original research on disclosure quality, crisis velocity, and recovery patterns.
Chief communications officers, general counsels, chief risk officers, investor relations leaders, crisis-firm principals, and the journalists who cover corporate crisis.
Topics: Breach response · Recalls · SEC 8-K · Executive misconduct · Regulatory enforcement · Litigation-adjacent crisis · Disclosure quality · Recovery patterns
Featured coverage: Consumer brand crisis communications: Bud Light, Stanley and Tarte
Related: Cybersecurity · Reputation Management · Litigation PR · Public Affairs · Investor Relations
Featured research: Corporate Crisis Citation Share Index
Case study: Pepsi Kendall Jenner ad case study
