Background
At Grand Rapids Community College traditional classrooms have been transformed into state-of-the-art learning spaces. These learning spaces support the breadth of educational opportunities available at GRCC, including experiential learning, honors courses, seminars, workshops, training courses and online learning. Average class size is 22.9 students, and 92% of our faculty hold master’s or doctoral degrees. Also helping students achieve classroom success are such student support services as academic and career counseling, occupational and disability support, and bilingual support. In 2014-2015 more than 29,500 students from all walks of life enrolled in traditional liberal arts and occupational courses, adult education courses, and skilled training courses and apprenticeships. One in three graduating high school students in Kent County choose to earn their certificate or degree at GRCC before stepping into their career, or transferring to a four-year college or university.Scope of Work:
The requirements and scope of work the vendor will be expected to complete within a $50,000 budget for the 2017-18 fiscal year are:- Search Engine Marketing – Develop campaigns across the most used search engines, optimizing for phone calls and link clicks, among the target audience. Messaging should be relevant to the search query with an accountable and measurable return on investment.
- Run Sept. 5, 2017 through June 30, 2018.
- Digital Marketing – Develop a campaign across platforms, which delivers our message to the target audience at the zero moment of truth, optimizing for landing page form fills. Should include remarketing and burn pixels.
- Run Sept. 11, 2017 through Nov. 30, 2017, and Jan. 28, 2018 through June 30, 2018
