Crisis Communications
Cancer Faker Belle Gibson Dumped By Bespoke Approach, Her PR Firm
In Australia, Belle Gibson is a household name, dominating media coverage.
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Technology
Technology PR Trends in 2026: The Five Structural Forces
Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), and the trade press restructuring around The Information.
Food & Beverage
Rick Wion and the Building of the QSR Social Media Function
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet have established playbooks.
Technology
ZipoApps and the App-Aggregator Reckoning: What Happened to the Digital Roll-Up Boom
ZipoApps and the digital roll-up boom of 2021-2022: how the app-aggregator category collapsed, what survived, and what it teaches startup PR.
Crisis Communications
Consumer Surveys vs B2B Surveys: The Structural Differences in Sample Sources, Sample Sizes, and Press-Tactical Applications
Sample sources, sample sizes, incentive structures, response patterns, press-tactical applications. Why a 1,000-respondent consumer panel and a 200-respondent B2B audit answer different questions.
Social Media
Media Monitoring Tools for PR in 2026: The Eight Platforms That Run the Market
The eight platforms that run the 2026 media monitoring market — Cision, Meltwater, Muck Rack, Onclusive, Signal AI, Brandwatch, Talkwalker, Sprout Social — plus AI citation monitoring, six operating use cases, and the consolidation record of the 2015 Top 100.
Research
The PR Measurement Gap: Why 81% of Programs Don't Connect to Revenue
86% of PR professionals say measurement matters. 19% use sales metrics. 81% of programs don't connect to revenue. The measurement gap — 17 years after the Barcelona Principles — updated August 2026.
Marketing
25 Best Furniture Marketing Campaigns in Asia
The 25 best home goods and furniture marketing campaigns across Asia: IKEA, Muji, Nitori, Herman Miller, and more, and why each one worked.
Public Affairs & Government
Rhode Island's Best PR Firms: The 2026 Directory
The leading PR firms in Rhode Island: Duffy & Shanley, RDW Group, Nail Communications, and (add)ventures, serving the state's corporate, hospitality, and higher-education sectors.
Marketing
Marketing Through Photos: Why Images Now Speak Louder Than Strategy
Learn how photo-driven marketing now dominates over words in capturing attention and driving engagement across social platforms and digital campaigns.
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