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Employee advocacy is the practice of equipping employees to publicly advance their employer's brand. Salesforce's Ohana culture, Trailhead learning platform, Dreamforce conference, and Marc Benioff's sustained CEO posting cadence make the company the canonical operating example.
BOLD PR: NYC boutique beauty PR agency founded 2008 by Jodi Balkan. 17 years operating, 23 staff, $9M revenue. Named to Business Insider Top 18 Boutique PR Firms. Updated June 2026.
Successful marketing campaigns for authors often combine creativity, strategic planning, and leveraging various platforms to reach their target audience.
Fifty hotel marketing strategies organized into five categories — brand and positioning, AI visibility and GEO, direct booking and web, social and creator, reputation and retention. The operational playbook the strongest 2026 hotel operators run.
Reality TV operates as its own communications discipline — Bachelor Nation (ABC), Real Housewives (Bravo/Andy Cohen), Survivor (CBS Probst), Love Island (ITV/Peacock + contestant welfare protocols), Netflix unscripted (Love Is Blind, Selling Sunset), Kardashians Hulu transition. The 2021 Bachelor reckoning, post-show duty-of-care.
Levick is one of Washington's longest-standing litigation communications and crisis specialists, founded in 1998 by Richard Levick. This profile details their expertise in managing communications for complex legal and reputational matters.
From innovative advertising campaigns to strategic partnerships, Hyundai has built a strong global brand. A detailed exploration of Hyundai's marketing and PR strategies including brand positioning, advertising campaigns, digital marketing, public relations, sponsorships, customer experience, and innovative product launches.
Learn how digital marketing to seniors has become a major growth opportunity as older adults embrace technology and control over 50% of US discretionary spending.
Dove, Always, and This Girl Can show how marketing built around women's issues becomes durable movement — when the campaign matches operational reality, not when it overwrites it.
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
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